CVS Pharmacy Announces Preservative-free Vitamins and Supplements

CVS Pharmacy Announces Preservative-free Vitamins and Supplements

By Pharma Tech Outlook | Friday, November 30, 2018

WOONSOCKET, R.I: CVS/pharmacy has announced the introduction of radiancePLATINUM, a premium brand of 100 percent preservative-free vitamins and supplements and the latest addition to the growing family of exclusive CVS/pharmacy store brand products. The company also offers shoppers helpful resources and guided vitamin expertise through its Family Vitamin Center available on

It has been revealed that more than half of U.S. adults use dietary supplements that include multivitamins, minerals and herbs according to the report from Centers for Disease Control and Prevention. With this increasing demand for more organic form of diet, the company is committed to offer options that enable customers to take necessary steps to address their own health concerns and eventually meet individual health goals.  

Diet information pertaining to vitamins is supplied through the company’s Family Vitamin Center, an easy-to-use, online tool designed to help users determine which vitamins and supplements are right for them. Features include a quick questionnaire that offers personalized recommendations based on a short survey, and the ability for users to search by health goals to see what vitamins and supplements may support those specific goals. Shoppers can find the radiance PLATINUM and radianceline of vitamins and supplements in stores and online on

The preservative-free vitamin offering from CVS comes in a redesigned packaging system. The pharmacy’s savings and rewards program which is available through the ExtraCare Rewards program provides cost benefits for the customer.

The offerings from CVS contain 44 vitamins and supplements with various benefits, including popular options such as probiotics, B-12, and multivitamins for both men and women. The radiancePLATINUMline also has more premium options including certified non-GMO, gluten free, certified organic, and those suitable for both vegans and vegetarians.

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