How to Unleash the Potential of Veeva Pulse Content Metrics
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Pharma Tech Outlook: Pharma Tech Magazine

How to Unleash the Potential of Veeva Pulse Content Metrics

Pharma Tech Outlook | Tuesday, June 15, 2021

Industry benchmarks allow firms to collect external data and use it to gain a competitive advantage. Veeva Pulse Content Metrics unlocks this potential, one of the very first industry-standard focused on anonymized data obtained from the field across 350+ pharma companies.

FREMONT, CA: The average time it takes for promotional content to be reviewed and approved is 21 days. So, how does a business compare, and how does it improve? Insight into industry-standard performance indicators enables one to demonstrate progress over time, spot and resolve shortfalls, and cement ongoing leadership support for the next steps of the content strategy.

The pressure to deliver customized, appropriate, and compliant content to HCPs (Healthcare Professionals) has increased dramatically. It is likely to continue well beyond 2021: the virtual interactions with HCPs increased sixfold between January and December 2020. As a result, life sciences businesses now produce 3.5 times as much digital content as they do paper. Those market insights are critical in this highly competitive customer experience environment to drive a continuous evaluation of the content results and align the strategies.

Setting the Bar for Content Performance in the Industry

Industry benchmarks allow firms to collect external data and use it to gain a competitive advantage. Veeva Pulse Content Metrics unlocks this potential, one of the very first industry-standard focused on anonymized data obtained from the field across 350+ pharma companies. It collects critical content performance indicators, such as those revealed above, directly from the leading life sciences solution for compliant promotional materials and digital asset management, unlike conventional benchmarks that gather declarative data through polls and surveys. Customers who use Veeva Vault PromoMats will take advantage of this index as part of their investment, with a tailored report that compares their results to the industry.

If a business is looking for ways to develop its content strategy over time, it can sign up to get a sneak peek at the benchmark. It reveals a selected collection of main performance metrics, such as total time-to-market for content properties, number of review cycles, or content reuse, in addition to approval times or the amount of new content in the pipeline.

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