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How CMOs can Drive Marketing Innovation
Pharmatechoutlook >> news

Today, brands need to reach out to their customers on their preferred channels, with content that is most appealing to them. Delivery of a great experience across all touch points is vital to building their brands’ reputation. To make the...

Three Lenses Shaping Digital Transformation
Pharmatechoutlook >> cioviewpoint

Silji Abraham, CIO, MilliporeSigma

There is, perhaps, no better time on Earth to be a scientist. The acceleration of digitalization in life science over the next few years will enable a scientist to find answers to questions which used to take weeks in just a matter of minutes. The...

Knocking on the Door of a New Reality
Pharmatechoutlook >> cioviewpoint

Matt Lasmanis, VP & CIO, GSK US

Mobile health, industry consolidation, and the rapid expansion of health data are driving towards a healthcare landscape that is more connected and information intensive. In this new future, pharma and life sciences firms must ask themselves what...

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