Deerfield Agency
Digital-First, Client-Centric Approach to Marketing

At Deerfield Agency, the success of each life-sciences brand is deeply intertwined with the agency’s foundational commitment to client-centricity, which has rightfully earned it the title ‘Agency of Brand.’ Centered on the simple motto ‘How can we achieve more with less?’ the full-service agency delivers, from strategy through execution, to elevate brands to new heights.

During the pandemic, this philosophy was put to the test as Deerfield navigated uncharted waters, spearheading a wave of innovation to meet new challenges head-on.

Agile and problem-solvers at the core, the Deerfield team reassessed the traditional norms of direct engagement and deliberated a significant shift toward a digital-first approach. Embracing an omnichannel strategy and developing sophisticated sales tools, it helped clients quantify interactions, target diverse customer bases through personalized messages, and stand out in a sea of generic communications.

“We are always invested in partnering with our clients and solving challenges together, creating something meaningful that not only addresses their immediate needs but fosters future commercial success,” says Juan Vasquez, CTO.

Whether for emerging startups striving to establish their brand, small pharmaceutical firms preparing for commercialization, or even major industry players, Deerfield becomes an extension of its client’s team to devise a tailored marketing approach to meet distinct challenges and goals.

One crucial challenge Deerfield addresses is the integration complexities of Veeva systems. Omnichannel strategies are pivotal, yet executing them effectively poses its own set of challenges. Veeva plays a crucial role here, especially when it comes to data management and the need for customized solutions that align with specific marketing strategies. Clients frequently encounter issues with disparate systems, such as varying CRM systems used by sales and marketing teams. Deerfield resolves these issues by streamlining these systems into a unified platform, providing a comprehensive view of the customer. This integration enables clients to consolidate data into data warehouses and equips them with insightful dashboards, enhancing their decision-making capabilities.

Offering this integrated approach is evident in Deerfield’s use of Veeva’s MyInsights tool as well, which is crucial for data aggregation. The process involves identifying data sources and refining them to optimize actionable insights.

Eric Steckelman, EVP of business development, explains the process: “Just as refining crude oil reveals its valuable essence, our data scientists extract and refine raw data, unleashing its full potential to drive unmatched insights.”

This data-centric approach is also applied when a client requests the rapid development of a website landing page. Deerfield goes beyond the superficial by asking the ‘why’ to uncover the real drivers behind the request, the intended outcomes, and the targeted KPIs. By actively probing these aspects through connected data points, Deerfield ensures its clients are making strategic and measurable investments in website development that deliver tangible ROI, enabling them to achieve more.

Whether for emerging startups striving to establish their brand, small pharmaceutical firms preparing for commercialization, or even major industry players, Deerfield becomes an extension of its client’s team to devise a tailored marketing approach to meet distinct challenges and goals

Another instance involved a client struggling with an unintuitive market-access tool with low utilization rates. Deerfield’s initial step was to ask: ‘What’s the ultimate goal with the market access materials?’ This inquiry led the agency to devise a solution that simplified and enhanced the materials while tailoring the tool’s interface to ensure busy sales reps could easily access it.

Even post-deployment, the agency maintained constant communication with the client’s sales team to monitor performance and adapt strategies based on what was working and what wasn’t. The feedback was continually integrated into the development loop, ensuring the client achieved more formulary wins and created materials more efficiently.

“We didn’t just resolve a minor issue; we approached it holistically, creating an ecosystem that facilitates more meaningful conversations with doctors and ultimately drives product movement, which is our end goal—to move the needle,” states Vasquez.

In a world where data is the currency of success, Deerfield illuminates the path to weaving data into compelling digital storytelling to help with client’s market dominance. Every brand story deserves to be heard; let Deerfield help you tell it.