DP-Medsystems AG
Getting Healthcare Communications on Point

Communication plays a vital role in healthcare. From sharing accurate patient information between various facilities to discussing incoming patients’ treatment by different doctors, the role of effective and clear communication is evident. Healthcare organisations with strong communication in place can drive positive care outcomes, while those that do not have effective communication can adversely affect patient well-being.

But what makes for good communication?

Content that is clear, concise, on point, and enjoyable. In recent years, there has been a massive influx of digital content in the healthcare sector. This shift to digital content is further driven by the COVID-19 pandemic that has necessitated that more data be ready for digital use. However, it is important that digital content must be fun, both for the recipient and the sender. Otherwise, it will not be accepted. Understanding the need for digital and visual data, DP-Medsystems AG, a leading agency for healthcare, pharmaceutical, and medical communications—led by the three members of the Board of Directors, Dr. med. Claus Wilimzig, Michael Wehnelt and Franziska Thiele for over 30 years, prepares content professionally for direct dialogue or multichannel campaigns. “We see ourselves as partners with our clients, and inspire them with creative, targeted concepts and integrated implementations at the highest level,” says Michael Wehnelt, Board Member, DP-Medsystems AG.

DP-Medsystems AG is a specialised communications agency that focuses on the medical and pharmaceutical industries. “We think medicine, we communicate medicine and we have fun doing it,” says Wehnelt. The company offers a team of more than 80 specialists and experienced consultants having strong healthcare know-how. The team consists of human physicians, communication specialists, journalists, management consultants, PR consultants, advertising experts to implement the communication instruments and channels for target group-specific, integrated medical communication and target-oriented customer consulting. With a focus on the RX sector, DP-Medsystems AG is familiar with all kinds of indications and medical target groups, no matter however complicated they are.

DP-Medsystems AG supports clients in new strategic approaches, healthcare business intelligence, innovative multimedia integrated communication concepts, and interdisciplinary approaches in dealing with the pharmaceutical industry, key opinion leaders, professional societies, clinics, health insurance companies, or politics. “We bring all stakeholders to one table,” says Wehnelt.

Importantly, the company offers a unique setting to make content visually attractive and interesting to use. DP-Medsystems AG ensures that every approved email, every CLM passes through a board in which experts from all its service areas evaluate the implementation with their respective special view. “Our experiences and learnings, which we collect together with our customers and Veeva, [NYSE: VEEV] flow into all projects, so we promote the development of a cross-customer know-how from which everyone can benefit directly,” says Wehnelt. Alongside the company’s subsidiary, DP-Medconnect provides a powerful medical service centre in inbound and outbound telephony. With specially trained employees for professional medical communication, the company can carry out targeted tasks in medical hotlines.

To explain the efficiency of DP-Medsystems AG’s services, Wehnelt illustrates the example of a leading pharmaceutical company at the start of the pandemic. The client wanted to significantly expand its presence and awareness in digital channels for the main indication area with the associated product portfolio. Based on extensive research and market analysis, DP-Medsystems AG developed a strategy to consider previous digital activities and content. In parallel, the content story and formats for communication, such as info clips, explainer videos, etc., were developed. After implementation of the approved strategy and measures, a comprehensive marketing package of the new content was realised with the involvement of Salesforce, trained especially for this campaign, via Veeva approved email, CLM, and other channels. “In just a few weeks, we achieved above-average response and awareness across all measures and realised many target group dialogs,” says Wehnelt. One of the goals was to get Salesforce on board. The activation was done by means of small games to explain the benefits of Veeva for their everyday life and a raffle in which all sales representatives could participate.

With such creative ideas, exploring various new paths with its customers, DP-Medsystems AG aims to grow with fun and joy, not losing its collegial family character. Growth both nationally and internationally and creative communication solutions drive the company forward into an exciting future.