IQVIA Technologies | Empowering industry professionals with targeted, AI- driven, QMS solutions
Pharma Tech Outlook

This article is part of PharmaTech Out Look's Innovation Insights series featuring expert contributions nominated by our subscribers and reviewed by our editorial team.

Mike King,  IQVIA Technologies | Pharma Tech Outlook | Top eClinical Trial Management Solutions Companies

Empowering industry professionals with targeted, AI- driven, QMS solutions

Mike King, Senior Director, Product & Strategy , IQVIA Technologies

AI Quality Strategist

Editor’s Note: Life sciences leaders must rethink quality management as an intelligence-driven function where AI augments compliance, accelerates decision-making, and embeds learning across the product lifecycle. This perspective underlines how AI-enabled QMS platforms are shifting quality from a reactive obligation to a proactive, data-centric capability that drives both regulatory confidence and operational performance.

AI technologies, such as machine learning (ML) and natural language processing (NLP), continue to advance at a rapid rate. They can offer significant support to quality, regulatory and safety professionals with their daily activities, as well as enhancing commercial operations, through accelerating innovation, data insights, and improved process efficiency and effectiveness. However, constraints on how these AI technologies can be applied to the healthcare industry still exist: global regulatory requirements must be met; data availability, volume, and congruence can provide limitations; and the resultant product solution needs to be commercially viable for broad industry uptake.

To successfully navigate the deployment of AI technologies in a QMS, a company needs to consider the strategic utilization of technology in targeted use cases, guided by human expertise and supported by well-designed processes. For example, intelligent, data-driven insights provided by a digital, AI-powered QMS can accelerate time-to-action and identify potential risks throughout the product lifecycle. With AI providing targeted insights, this “electronic eye” can support the quality, regulatory and safety teams to become true, high-performance, augmented professionals.

Increasing quality management complexity

The growing complexity of quality management, driven by the evolution of global regulations and standards and the addition of regulation around new technologies (for example, the EU AI Act and other global publications on AI that are in draft/under consultation) drives challenges in how a company implements its quality management system. Within this environment, quality, regulatory and safety professionals are navigating the design, manufacture, distribution, and lifecycle activities of technologically advancing product solutions under continued economic constraints.

Identifying targeted use cases for the deployment of AI in a QMS, such as the ability to identify potential adverse events and product quality issues across a range of structured and unstructured data sources, could offer significant value and alleviate some of the resource burden. In this use case, industry professionals would spend less time involved in the manual identification and entry of cases and more time focused on the review of reported events and strategic decision-making of how such cases could drive further product improvements. With AI supporting potential case identification, the timeliness, quality and volume of case intake could increase, providing data of a higher quality, congruence and volume on which to gain targeted insights to drive improvements in product performance. The utilization of an “electronic eye” also reduces the risk of human fatigue and drives enhanced process consistency. As AI algorithms “learn” from human verification, the operations of such a system increase, driving improved decision-making and increased efficiency alongside enhanced monitoring of product performance.

However, technology alone is not a silver bullet. Augmenting a “human-in-the-loop” professional with AI technologies allows a company to leverage their deep domain expertise and critical thinking abilities to interpret the outputs of the AI tools and to contextualize the information.
Digitization and harmonization are a precursor for targeted, AI-driven QMS solutions

Healthcare organizations have a range of complex processes that can have a significant range of variance within an organization, potentially driven from product differentiation, siloed organizational structures, and the impact of mergers and acquisitions. For an AI-driven QMS to operate efficiently across a company’s technology ecosystem, an investment in process harmonisation and data architecture, and a consistent approach to digitization, is of significant benefit. These activities would support targeted AI solutions to navigate both data and documents, perform structured data builds, and share files and information — in the form of data, documents, outputs, actions and activities — between the QMS, supply chain and other systems used by an organization. AI solutions can then analyze vast amounts of data contained in thousands of documents to generate insights that are simply impossible to discern through human analysis alone — especially when including analysis of structured, semi-structured and unstructured data. And, when applied to systems and functions across safety, regulatory and quality, AI enables organizations to approach holistic quality management in the right way, i.e., with the right data, at the right time, deriving the right insights to drive the right actions.

Starting with a clear digitization and process harmonization strategy allows the deployed AI solution to yield maximum benefits for the organization and the quality, regulatory and safety professionals.

The AI-augmented, “human-in-the-loop,” industry professional

As the healthcare industry continues to evolve, optimizing the intersection of technology and human expertise in an environment of increasing regulatory and product complexity will be critical for achieving sustainable success. By deploying targeted AI solutions within a company’s QMS, a company has the potential to drive meaningful advancements in process efficiency and effectiveness whilst optimizing resources that are under ever-increasing constraints. Underestimating the importance of human oversight, a consistent digitization strategy, and harmonized operational procedures can hinder the effectiveness of technological advancement.

In a QMS with AI deployed in targeted use cases, AI optimizes human decision-making, enabling improved and more efficient decision-making processes. AI frees up valuable staff time to validate outputs, make decisions and engage stakeholders. This speed is particularly beneficial in many areas, for example in the creation and review of global submission content, the execution of quality control activities, and the identification of potential safety or product quality issues.

As more organizations adopt AI technology, possessing a well-thought-out vision and strategy regarding how AI will be used will be critical to the successful deployment of targeted AI solutions within a QMS. Fundamental to that vision and strategy is understanding how to build a consistent and harmonized IT infrastructure, supported by the talent and skillsets of quality, regulatory and safety professionals who are trained and adept at operating as an AI-augmented professional.

Ultimately, the technological transformation of the healthcare industry with targeted AI solutions within a QMS supports the commercially viable provision of safe and effective healthcare solutions to global populations.

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The articles from these contributors are based on their personal expertise and viewpoints, and do not necessarily reflect the opinions of their employers or affiliated organizations.