IPG Health Spark Warsaw
The Confluence of Creativity, Digital Channels, and Technology

The pharmaceutical market in Poland was worth over EUR 8 billion in 2020, making it the sixthlargest in Europe (Report on Pharmaceutical Market in Poland in 2020, IQVIA 01/03/2021). With global drug manufacturers and a number of dynamically developing local companies operating in parallel on the local market, it is considered extremely competitive. From the very beginning of IPG Health Spark Warsaw’s presence in the pharmaceutical field, they have analyzed the needs of pharmaceutical clients and examined their expectations towards the partner agency. The company also focused heavily on the competitive environment and quickly discovered significant differences in the workings of the market of agencies that provide services to HCP’s, regarding consumer and professional communication. “Our goal since day one has been to introduce new quality, communicating to both HCP’s and to the Rx product market,” says Mariusz Otowski, the Managing Director at IPG Health Spark Warsaw.

A part of the global IPG family, IPG Health Spark Warsaw is perfectly placed to engage its experience and expertise from other markets to global and local clients in Poland. That is particularly true in the technological, digital, and other fields, based on various CRM platforms, including Veeva. It has also positively impacted IPG Health Spark Warsaw’s development and collaboration with clients across a range of new fields. What’s more, the company is the only agency on the market with its own content studios – print, broadcast, and digital-wise. Hence, it has a far richer content and form of its materials, both for Veeva and other forms of communication to HCP’s – tutorials, MOA videos, webinars, BTL, and digital materials, web apps, mailings, etc. The collaboration with global structures also allows us to introduce VR, AR, HoloLens, and other solutions to the Polish market.

IPG Health Spark Warsaw is one of the small numbers of agencies in the Polish market with a proprietary medical department. “Our clients appreciate the medical support while developing strategy and in the co-creation of plans regarding treatment activities, Medical Affairs and Medical Writing to several ways of promotion materials and activities,” mentions Otowski. The competencies they ensure mean full medical support and medical content for the following departments: medical, marketing, sales, public affairs, market access, and patients advocacy.

Our clients appreciate the medical support while developing strategy and in the co-creation of plans regarding treatment activities, Medical Affairs and Medical Writing to several ways of promotion materials and activities

IPG Health Spark Warsaw’s experience in collaboration with medical specialists in virtually all medical areas helps them establish an expert position and partnerships that work for clients. At the same time, it gives them a huge competitive advantage and lets them bring new quality to the market.

The partnership with Veeva has taken IPG Health Spark Warsaw’s cooperation with clients to an entirely new level. “We expanded it to offer new, more sophisticated solutions to platform functionality, CLM content or Veeva CRM IPG Health Spark Warsaw The Confluence of Creativity, Digital Channels, and Technology Approved Email,” states Otowski. For the last two years, with the growing needs and expectations of its clients, IPG Health Spark Warsaw has constantly developed the in-house Veeva team. It’s currently the largest certified team in Poland and the largest in Europe within its global communication group. “Last, but not least, is Veeva Review and Approval. Supporting our clients in this field has elevated us to the position of Veeva Full Service Partner in Poland,” adds Otowski.

When working with clients on Veeva-based projects, IPG Health Spark Warsaw’s aim is to strike a balance between the functionality of the materials and an appropriate narrative and degree of complexity of navigation and interactive elements. As a result, the materials they prepare are optimal for the work of their end-users, primarily from Medical Representative Departments, and greatly facilitate their day-to-day operations.

As IPG Health Spark Warsaw’s daily collaboration with partners is about being sensitive to their needs and expectations, they build relations making sure that every detail of the company’s product is top-notch. “Respect for the client and for our projects is important to us, and we see it as the foundation of mutual trust. It’s also what drives the organic growth of our business, especially given how competitive the Polish market has become,” mentions Otowski. “Our clients value the flexibility, responsiveness, the right level of service and a unique combination that only we can provide. Despite being a part of a global organism, we operate successfully as a local agency.”

IPG Health Spark Warsaw is constantly developing the following three teams: agency, technology, and Veeva. This has led to collaboration with clients from the neighboring markets as well, chiefly from Western Europe. “We are growing dynamically, and together with our clients in Poland and abroad, we are looking for the best possible ways of cooperation, constantly improving our tools and processes,” concludes Otowski.