Kaizen for Pharma
A Brand New Approach to Pharma Sales Force Effectiveness

Kaizen is one of the most commonly used words in all kind of industries. It has been implemented in organizations around the world as a way to improve production values while also improving employee morale and safety. The kaizen process brings about improvements that are small and incremental, and significant results can be seen only after a particular time. Many organizations across the world have adopted kaizen management philosophy and have successfully increased the efficiency of their end-to-end supply chains. With a focus on quality and regulatory compliance that are getting stringent day by day, pharmaceutical companies have been adopting these new strategies. More notably, challenges such as increasing cost pressures, rising competition, country-specific approval procedures, losses in sales due to expiring patents, etc. are few of the hurdles faced by organizations in the pharmaceuticals industry. To address such pain-points, Kaizen for Pharma offers and customizes solutions designed to support the go-to-market journey to manage every possible business challenges that one may encounter. Kaizen for Pharma's solutions help in leveraging critical business data that improve everyday business performance providing a plethora of benefits—Prescriptive Analytics to maximize sales and commercial effort, Field Force Insights to detect new sales opportunities and many more.

One of the most definite advantages of Kaizen for Pharma's solution platform is its integrated pharma commercial data warehouse (market & sales data, CRM & market access) that makes it easier to reap the benefits of Machine Learning analytics. By using machine learning techniques, Kaizen for Pharma discovers hidden patterns from sales reps behaviours that maximize productivity, optimize call frequencies, know what event types are useful for every HCP speciality and build best practices for the whole team. Furthermore, for every account, the platform can identify which specialities the company must focus its efforts on to maximize productivity, optimize call frequencies and distinguish between events and digital interactions that are boosting its performance and the ones which are not being as productive.

Kaizen’s core philosophy stands for constant improvement and this applies not only to the software but also to the interfaces, visuals, and calculations making Kaizen a cutting-edge technology

Kaizen's core philosophy stands for constant improvement, and this applies not only to the software but also to the interfaces, visuals, and calculations, making Kaizen a cutting-edge technology. To further elaborate the solution's technical prowess, the following use-case can be taken into consideration. Zambon— a multinational pharmaceutical and chemical company that focuses on innovation and development—wanted to change from bricks to sanibricks in the different sales force lines of the company. Kaizen for Pharma's Territory Alignment allowed Zambon to carry out their work quickly and efficiently. Eventually, Zambon completed the fundamental training by video conference in a span of 20-minute sessions as the tool is easy to use and practically requires no training. Eventually, the area managers in Zambon were delighted, being able to visualize the changes in real-time and see the coherence in the distribution of the mapped sanibrick/health areas had made their work a lot easier. Otherwise, they would have had to consult from various files and could have been at the risk of errors.

Using Artificial Intelligence (AI) in Pharma Commercial Excellence to increase field team's performance, Kaizen for Pharma effortlessly paints the picture that helps companies to understand what is going on. Effectively, Kaizen for Pharma's pragmatic approach via AI algorithms allows combining different metrics from different data sources to uncover hidden patterns and tell the story in simple language.