Kanga Health
Helping Healthcare Marketers Deliver Omnichannel Excellence

The way healthcare is delivered has drastically changed over the past two years. A gradual 20-year evolution towards digital working turned into a revolution, as COVID created the ‘burning platform’ required for a dramatic shift in processes, mindset, and skills to engage customers effectively in their preferred channels.

Pharma and healthcare marketers were already developing omnichannel relationships with healthcare professionals and patients, but this was still organized around the paradigm of reps visiting doctors and major international congresses. With both channels closed, efforts to engage digitally accelerated, leading to customer relationships that better fit the needs of customers and the way in which they want to be engaged (right time, right channel, and right message).

Kanga Health Ltd is a leading digital transformation agency in healthcare, encouraging, driving, and supporting the industry to deliver digital excellence. The team is a unique blend of digital and health experts, many of whom have held digital, customer experience, and brand leadership roles in the pharma and medical device industries on a global scale.

Kanga helps healthcare companies take a customer-centric, agile, omnichannel approach removing preconceived ideas and creating the right solution for the customer and not the business.

“If a client’s opening line is ‘we need a website or an eDetail,’ our first question is ‘Why?’” reflects Kay Wesley, CEO. “Until we have considered the omnichannel landscape and customer journey based on real insights, including co creating solutions with customers, we don’t know what assets we need to build.”

This strategic approach is what leads Kanga to develop and deliver successful omnichannel programmes. Paul Allen, Managing Director, comments, “We have worked with patients and HCPs across many countries to develop digital support solutions that have been rolled out worldwide, won awards, and most importantly, moved the dial on health outcomes.”

Kanga works with its clients at an enterprise level and embeds digital best practices across brands and markets or at a single brand/TA (Therapy Area) level. “In addition to getting the strategy right, we then provide the end-to-end service, from web design and development, digital medical copywriting, creation of high-fidelity visual assets like animations, search engine optimization, full media campaign delivery and ongoing maintenance,” says Kellie Sharp, Commercial Director. “For many clients, large and small, we are their one-stop-shop for omnichannel projects because we marry some of the most experienced thought-leaders in digital health with outstanding award-winning delivery, hands-on experts.”

Kanga currently acts as the omnichannel transformation partner for several top pharma companies, delivering blended learning programmes, training workshops and webinars, playbooks, best practices, and processes to embed digital working into the DNA of the organization, in marketing, sales, clinical, and other departments.

Michelle Melka of client BioMarin commented “Kanga is very good at supporting the team from where they are. Change can be difficult, and Kanga does a great job of developing the change over time. At a moment when everyone claims they can show you the theory of how to build digital, Kanga can operationalize it and get a team going. Everyone at Kanga is absolutely top notch and wonderful!”