KTBO
Driving Creative and Strategic Digital Campaigns

In today’s digital-first world, healthcare providers and consumers use various digital channels to research ailments, find treatment plans, and buy pharmaceutical products. It then comes as no surprise that pharma marketers must evolve from their conventional B2B channel to a more competitive digital model. In this pursuit, they come across numerous tools and technologies, including infographic videos and A/V mediums that enhance their marketing strategies. But, targeting the right audience remains a challenge for most marketers, as they lack the ability to deliver the right message at the right time in the most relevant manner.

Since 2007, KTBO has been serving as a comprehensive marketing creative agency with a regional reach, helping clients navigate the nuances of today’s changing marketing landscape. With a competent team of professionals determined to create communication for brands, the company empowers pharma marketers to efficiently target and reach the right audience. Their unrivaled content development expertise across various mediums, tools, and points of contact enables KTBO to develop strategies for delivering engaging messages to the right recipient at the right time.

KTBO’s marketing excellence is not limited to the pharma industry. It serves a wide array of industries, such as beauty and personal care, toys, goods, and food. This cross-industry expertise is a key differentiator for KTBO, allowing it to develop more creative and specialized content and marketing strategies.

“We create marketing strategies that are backed by data-driven insights, while the content we develop helps nurture all strategies, from website to media,” says Armando David Ortigosa, Founder and CEO of KTBO.

Digital Command Centers for Marketing Excellence

A key aspect that drives KTBO’s marketing excellence is its digital command centers, designed to provide marketers with the ability to measure their digital activations and optimize content and media for greater, real-time engagement. This helps clients analyze everything from voice share by region to coverage, with significant mention of their brand, instead of just monitoring social conversations. Being operational for almost four years, these command centers are instrumental in strategy creation, agile research, data management, and media buying.

For organizations controlling different markets from a single business unit, KTBO goes the extra mile to create a tailored marketing solution. The company builds a unified team of professionals from data, business intelligence, AR visual, customer experience, and website management units, who are at their disposal to support their marketing activities, from concept to execution. This cross-departmental collaboration results in intelligence hubs or data hubs that enable the quick unification and analysis of data across clients’ portfolios for extracting better insights. These insights are so agile, they can be rapidly translated into different concentration and distribution solutions.

With these customized solutions, clients can generate efficiency by standardizing many aspects of their communications and bringing niche solutions to local problems. Combining the entire portfolio allows for extracting better information and learning to create more specific solutions for different markets and engage consumers in a more compelling way. This helps clients drive better results for their digital marketing efforts.

Measurement and Innovations-driven Approach to Growth

“Our adaptability, agility, and responsiveness to clients’ needs set us apart in this highly competitive industry,” says Armando.

As a leader in the pharma marketing space, KTBO understands the ever-changing dynamics of the industry and customer demands. They quickly adapt to clients’ varying requirements by incorporating all necessary services and best practices into its offerings. KTBO maintains close relationships with customers and systematically measures every campaign’s outcome from business, communications, and operations perspectives. It also analyses how people collaborate and upscale within the industry and creates a plan to fill any existing gaps. Coupled with the ability to explore new opportunities for enhancing its operations, the company positions itself as its clients’ trusted partner who can address all their current and future marketing requirements.

Staying true to its mission, KTBO always looks for innovations and emerging technologies that it can leverage to work more efficiently. For example, the company has invested in an employee engagement tool to strengthen its operations in today’s remote work environment. It’s a cloud-based, data-driven platform that allows KTBO to effectively handle various campaigns and events by ensuring collaboration among different teams and departments. The company is now working on a new platform that will help its workforce interact in a virtual space similar to a physical office setting.

We create marketing strategies that are backed by data-driven insights, while the content we develop helps nurture all strategies, from website to media

These innovations help KTBO serve its clients better, driving greater value for them to win their battles. The company brings different disciplines together, including influencer marketing, visual production, and creativity. It creates new methodologies and frameworks to offer the same service, like influential marketing, to fast-growing clients. These frameworks for influencer marketing are always new, designed from learnings from different disciplines. The company conducts research, collects data, and hunts for different prospects to bring more value to the strategic framework.

Delivering Excellence in Real-Life

A testament to KTBO’s value proposition is its collaboration with a pharma client struggling to design a methodology for creating and distributing content to their intermediaries. The client had multiple divisions attempting to produce their own content. They never collaborated with each other and lacked the understanding of what would engage the representative on the other end of the spectrum.

When KTBO came on board, it began with designing a new playbook for creating and distributing the client’s content. It developed specific content management rules that aligned with the interest of different areas of their organization. By developing a more consistent way for content creation with a mix of strategic methodology and framework, KTBO enabled the client to bring learning and knowledge back to their organization. As a result, the client could engage the sales representative in a more consistent fashion with a unified voice as a company and ensure that learning is quickly absorbed by different areas.

As an independent agency, KTBO serves different markets across LatAm, including Brazil and Mexico. The company has a diverse, multidisciplinary, and multicultural workforce of varying age groups and backgrounds from all over America. This diverse team helps KTBO better serve its clients across different parts of the LatAm with dynamic ideas and perspectives.