6 TECH OUTLOOKAPRIL - 2020EditorialStacey Smith Editor-in-Chiefeditor@pharmatechoutlook.com2020 is going to be a big year for Smart packaging with augmented reality (AR), cloud labelling, anti-counterfeiting packs and track-and-trace technologies poised to grow. On top of that, AR-enabled and connected packaging will trend in 2020 as we are increasingly discovering consumers holding businesses to a higher standard of environmental consciousness. With its infinite scalability, AR-enabled packaging can educate customers on environmental impact and enable firms to encourage an eco-friendly approach while maintaining brand impact and user engagement. AR and connected packaging are not only used for immersive storytelling both to surprise and delight users, but to also, crucially, inform and instruct when it comes to imparting information about a brand’s purpose, provenance, and sustainability. AR packaging is undoubtedly a savvy move for businesses, particularly with the introduction of 5G in 2020, making the speed and power of devices, and the use of the camera and AR, greater.In 2020, we can expect the next wave of digital transformation, taking labelling to the cloud. Enterprises of all sizes can hugely benefit from the productivity gains that the cloud promises to deliver. No massive budgets are required, not even huge IT teams. Previously, it was firms with big budgets and skilled IT teams that deployed label management systems. Now, with the digitising of processes and the advent of cloud and software-as-a-service offerings, there are lesser barriers to entry for smaller companies as less investment and hardware are needed.Let us know your thoughts!The Era of Smart PackagingCopyright © 2020 ValleyMedia Inc. All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher thereof.APRIL 10 - 2020, Vol 06 - Issue 05 (ISSN 2644-2787) Published by ValleyMedia Inc. To subscribe to Pharma Tech OutlookVisit www.pharmatechoutlook.com *Some of the Insights are based on the interviews with respective CIOs and CXOs to our editorial staffEditor-in-ChiefStacey SmithVisualizerAsher BlakeEditorial StaffAaron Pierce Ava GarciaJenna VegasCarolynn Walters Justin SmithPaul BarberSalesBrian Thomasbrian@pharmatechoutlook.comPhone: 510.556.2402sales@pharmatechoutlook.comeditor@pharmatechoutlook.commarketing@pharmatechoutlook.comEmail:Contact Us:Phone:510.556.2402, Fax:510-894-8405David ParkerTECH OUTLOOKTECH OUTLOOK
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