6 TECH OUTLOOKDec - Jan 2016Copyright © 2015 Valley Media Inc. All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher thereof.DEC-JAN - 2016Mailing AddressValley Media Inc.44790 S. Grimmer Blvd Suite 202, Fremont, CA 94538T:510 230 0396, F:510-894-8405 Dec - Jan - 2016, volume 01 - 12 Published by Valley Media Inc. To subscribe to Pharma Tech OutlookVisit www.pharmatechoutlook.com Editor-in-ChiefStacey SmithEditorial StaffSalesAishwarya Kannan Alex D'Souza Derek JamesFrank CollinsJoe PhilipRyan FernandesVisualizerStephen ThomasArpita GhoshAnalytics SpecialRichard Rodriguez richard.a@pharmatechoutlook.comEditorialStacey Smith Editor-in-ChiefPharmaceutical companies are traditionally known for their commercial modelsan army of sales reps backed by extensive mass marketing. However, with the shrinking sales force and fewer dollars to invest in marketing, it is time for these companies to rethink their business strategies, and many of them have already started doing that. The future is clear, whether it's for manufacturing, marketing, or sales, data analytics is the key enabler for today's pharmaceutical companies.Analytics help the pharmaceutical industry to squeeze out benefits from mountains of data accumulated in their commercial channels over the last several years. If mined appropriately, many of these data sets could deliver unique insights. For sales, this can help reduce costs, increase precision and attain greater insights into physician prescribing behavior. Predictive analytics can monitor the variables that come into play in sales and create not just a list, but a behavioral profile of high-value physicians. For pharmaceutical companies, these physicians represent the most productive ones to target for promotional contacts.When it comes to marketing, predictive analysis provides forward-looking insights to optimize expenditures across geography and media channels. It helps the companies look at an upcoming marketing campaign and make predictions about the best course of action.Above all, the manufacturing climate in today's pharmaceutical industry demands precision. Companies should integrate data from multiple sources and work collaboratively with other departments and organizations to use real world evidence to innovate drug discovery. Only analytics can enable this. Brand winners will be defined by the way they use the data, the processing capability and the analytics. On that note, Pharma Tech Outlook presents a special edition on analytics. The companies featured in this issue exhibit great versatility in helping pharmaceutical enterprises achieve their data analytics objectives.Let us know your thoughts.Analytics in ActionTECH OUTLOOKTECH OUTLOOK
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