FEBRUARY 20239TECH OUTLOOKThink about the current apps or online sites that leverage large amounts of data to save you time and money. How can we learn from these business models and what lessons do we want to take as we continue our business transformation as an industry? I know we often hear and speak about the Googles, Amazons and Facebooks of the world. We are aware of the ethical and data privacy challenges of their business models and we feel the impact that we allow them to have on our lives. And we admire the entrepreneurial ideas and willingness to think big and act accordingly. We might feel a bit like just being observers while these huge conglomerates transform our world. This is a misconception. In fact, the societal and economic conditions of today have never been better to allow disruption and innovation to come from all sides. When we talk about digital solutions both in digitalizing our core business and transforming our value propositions, we are talking about creating value for patients. One example of this, is our ambition to establish a 360°data-enabled view of patient populations, a comprehensive integrated view of all relevant aspects from disease biology, experience of health and disease, care experience, treatment gaps to interactions on social media and psychological and socioeconomic conditions. To achieve the 360 degree view we will use diverse data sources, connect them and integrate them with the most advanced AI we have access to, for example our collaboration with Microsoft. Through this collaboration with Microsoft, UCB seeks to discover and develop medicines faster for people living with severe diseases. Microsoft will provide AI technology and scientists to work alongside UCB's scientists and data specialists, aiming to allow UCB to discover new correlations and patterns critical to finding new and highly individualized medicines. Another example of a patient focused digital solution is the UCB-funded new, independent digital health company created to improve the care for people living with epilepsy. The company, called Nile AI, Inc., was founded with a clear mission in mind: to make the journey of every epilepsy patient predictable. Nile aims to improve the interaction between physicians and patients to optimize care delivery and is the first company of its kind in this space.Digitalization provides important competitive advantages for businesses and improves the way they work such as increased flexibility and higher quality. It can also enhance our connectivity, allowing us to be more dialed into our patients and relevant stakeholders. We can listen and learn from them, better understand unmet needs, demands and priorities as the future of healthcare evolves. And of course, we must be mindful that though each organization has its own strengths there are other companies with competencies and capabilities in digital development, technologies and data that go beyond your typical pharma company. We must be cognizant of this, because research and development know no boundaries, and it is becoming increasingly important to combine our strengths with those of others. In summary, our industry must embrace a new era of heightened digital business transformation and patient-centricity through greater data analytics and genuine co-creation, an era of agility, adaptability and growth mindset with a keen focus on transversal collaboration both internally and externally. By enhancing connectivity, financial inclusion, access to trade and public services, technology can be a great equalizer
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