6OCTOBER - 2020TECH OUTLOOKEditorialStacey Smith Editor-in-Chiefeditor@pharmatechoutlook.comThe pharmaceutical industry is growing at an exponential rate. With drug affordability and disease prevalence driving the rate, the global market for pharmaceuticals is expected to exceed $1.5 trillion in the next few years. While the industry is burgeoning, the gap between the features and benefits of pharmaceutical products is becoming less pronounced over time. Pharma marketing has thus become a major competitive differentiator for pharmaceutical companies to stand out from the competition. In fact, most pharmaceutical companies spend more on pharma marketing today as opposed to research and development.The key to growth in the pharmaceutical industry is more closely associated with understanding consumer needs today. The traditional one-size-fits-all approach hence doesn't work anymore in pharma marketing. By embracing digital innovation, pharmaceutical companies need to adopt a customer-centric model that can identify, anticipate, and provide solutions according to customer requirements. Leveraging cutting-edge technologies such as artificial intelligence (AI), machine learning (ML), data analytics, and blockchain, pharmaceutical companies stand to improve organizational efficiency, increase productivity, and enhance customer experience offerings.In this edition of Pharma Tech Outlook, we present to you some of the most promising pharma marketing consulting and service companies that deliver the best outcomes for their clients. Besides, the magazine also offers a combination of thought leadership articles from subject matter experts and exclusive insights from CXOs. We hope this edition will provide you with the right assistance in choosing the best pharma marketing consulting or service according to your requirements.Let us know your thoughts!Toward an Patient-Centric Pharma MarketingCopyright © 2020 ValleyMedia, Inc. All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher thereof.OCTOBER - 12 - 2020, Vol 06 - Issue 21 (ISSN 2644-2787) Published by ValleyMedia, Inc. To subscribe to Pharma Tech OutlookVisit www.pharmatechoutlook.com *Some of the Insights are based on the interviews with respective CIOs and CXOs to our editorial staffEditor-in-ChiefStacey SmithVisualizerAsher BlakeEditorial StaffAaron Pierce Ava GarciaJenna VegasCarolynn Walters Justin SmithPaul BarberSalesBrian Thomasbrian@pharmatechoutlook.comPhone: 510.556.2402sales@pharmatechoutlook.comeditor@pharmatechoutlook.commarketing@pharmatechoutlook.comEmail:Contact Us:Phone:510.556.2402, Fax:510-894-8405David ParkerTECH OUTLOOKTECH OUTLOOK
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