Medperion
Communication, Sales, and Marketing Excellence in Healthcare

Having successfully marketed pharmaceutical and healthcare services for two decades in German-speaking regions, Medperion has established itself as a reliable partner for enterprises eager to grow in the pharmaceutical marketing domain.

“We offer fully integrated marketing, sales and communication solutions along the entire value chain for organisations to enhance their operational efficiency in all phases of the product life cycle,” says Kai Tobien, CEO of Medperion.

The firm works closely with clients to develop impactful marketing approaches that align with their business objectives. It skillfully leverages a mix of face-to-face interactions, telephone engagements and digital communication platforms to guarantee targeted and impactful campaigns. By implementing cross-channel content planning, Medperion maximises the dissemination and influence of messages, supporting clients in raising brand awareness, broadening market penetration and accomplishing their business objectives successfully.

Medperion’s commitment to excellence is reflected in its ability to provide cross-divisional support to its clients, catering to various aspects of their pharmaceutical marketing and sales needs. The company’s dedication to long-term client support remains unwavering, whether facilitating seamless access to target groups, orchestrating successful new product launches, or enabling efficient market penetration through comprehensive 360° omnichannel communication. The firm constantly evolves to meet the pharmaceutical and healthcare market’s changing demands and invests in its employees’ training and development.

Assembling a team of professionals with diverse healthcare expertise enables Medperion to thoroughly analyse clients’ specific challenges. The organisation takes an integrated approach to develop customised strategies that effectively address the distinct requirements of the target audience.

This commitment to skills and perspectives allows Medperion to offer tailored marketing solutions that align with the industry’s evolving demands.

Medperion also offers a comprehensive suite of healthcare services that generate enhanced value for its clientele throughout the value chain. The company offers invaluable assistance in medical education, communication and market access, bolstering the knowledge and reach. It also provides expert patient and quality management services, optimising communication and enhancing patient support.

The company excels in crafting integrated marketing and content strategies, as well as communication solutions that elevate brand awareness and foster meaningful engagement with the target audience. Additionally, its sales division delivers customised recruitment services by assembling proficient sales teams tailored according to clients’ needs. This is facilitated by its robust network, which comprises accomplished physicians, pharmacists, marketing experts, sales professionals and other qualified individuals.

We offer fully integrated marketing, sales and communication solutions along the entire value chain for organisations to enhance their operational efficiency in all phases of the product life cycle

To further emphasise Medperion’s competitive advantage, it is worth mentioning an example where a global client was looking for support in expanding its target group of doctors and pharmacists. Before the project started, the target groups were carefully pre-qualified in order to develop effective clustering strategies. Based on channel preferences, cross-channel content strategies were developed to target potential customers and effectively communicate the product message.

The next step was to integrate a concierge service that conducted pre-announcements of pharmaceutical representatives and set up appointments. The high-potential target group received personal on-site support as well as telephone support. The target group with lower potential, on the other hand, was provided with a combination of telephone and digital support with reduced frequency.

Thanks to the successful collaboration, the project was able to achieve its goals and help the client realise its business objectives.Encompassing five esteemed subsidiary enterprises (Careforce, Sanvartis, MCG Medical Consulting Group, Brandpepper and A&O Health), Medperion is at the forefront of delivering integrated healthcare communication and sales strategy from conception to implementation.