Method
Transforming Healthcare Marketing Through Integrated Content Management

It is safe to say that customers across all sectors are now mostly ‘living online’. They are contributing and consuming content across a plethora of websites and social channels – using different devices – according to their needs, perceptions and preferences. And businesses are leaving no stone unturned to adopt a truly integrated content and channel strategy that garners the maximum business impact and return on investment.

Likewise, when it comes to the medical services sector, companies have widely adopted Veeva—the first fully integrated multichannel CRM solution designed for the life sciences industry—to help pharma organizations connect better with HCPs. Featuring a single platform, Veeva helps pharma companies plan and execute CRM programs, from account profiles and influence networks to sales reporting and engagement history across channels.

Amid this backdrop, it is true that there are countless organisations vying to make the most of the Veeva CRM platform to deliver top-notch content and garner positive customer experiences.

But, London-based Method is going a step further to stand apart in a crowd of Veeva partners and help pharma companies build lasting relationships with HCPs. Having joined Veeva Content Partner Program as a full-service content partner, Method aims to help some of the world’s largest pharmaceutical and healthcare brands deliver best-in-class, integrated customer experiences with its digital-first approach to healthcare communications.

As Veeva is the go-to solution to deliver integrated customer relationship management, Method blends all the functionalities of Veeva Content with its best-in-class technologies and medical communications expertise to provide highly effective, integrated communications solutions that address their client’s business objectives. By developing tailored content, the Veeva CRM platform helps Method optimise every customer interaction. But it does not end here. The company also designs the most effective user experience for its customers. Each interaction, regardless of touchpoint, is optimised to bring high value to customers and the brand.

Furthermore, every data is tracked and fed into the CRM database to inform future interactions through Veeva CRM Approved emails that drive individual HCPs to specific content with clear conversion-driving calls to action. As an upshot of providing end-to-end digital marketing services, Method also helps their clients with a campaign set up, launch, running targeted media campaigns (Search, Social, Email, SMS, Display); and monitoring and reporting performance against agreed objectives and KPIs as well.

Last but not least, in the fallout of the global health crisis unfolded by the pandemic, Method helped clients optimise user journeys in the ongoing COVID-19 environment with its cutting-edge digital marketing services. As a result, the company extended opportunities to interact with healthcare professionals (HCP) beyond just an initial online meeting. Building an ongoing, integrated experience for the HCP provided additional value for them and increased ROI for the client. Detailing the needs of the HCP, Method assessed the client’s existing infrastructure for delivering content and interacting with their customers – across websites, owned email list or even social channels. Thus, building upon their core competencies of propounding coordinated content and channel strategy through the Veeva CRM platform – Method is set to deliver a seamless, learning relationship between the HCP and the brand in the upcoming days.