4 Ways Pharma Marketing is Going Digital
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Pharma Tech Outlook: Pharma Tech Magazine

4 Ways Pharma Marketing is Going Digital

By Stacey Smith, Pharma Tech Outlook | Monday, January 11, 2021

The new pharma digital marketing trends signify the industry’s answer to the changing world; a world where 72 percent of people are searching for medical data online and where 47 percent of them are looking for information about Healthcare Professionals (HCPs), hospitals, and other facilities online.

FREMONT, CA: Pharma Digital Marketing refers to the marketing of pharmaceutical services or products by using digital technologies. For instance, pharma digital marketing firms offer customer service portals, live video reps, and e-sampling.

Below are four innovative pharma digital marketing strategies.

1. Embrace Visual World

Today, people prefer to watch visual data rather than text. That is why every modern pharma marketing campaign relies on visual information, and a video is the most pleasing way to visualize the message. People love video, physicians, patients, social media, search engines, and every other digital marketing pillar. Thus, the video has become a must-have component of every pharma digital marketing strategy.

2. Replace Traditional Forms of Advertising With Digital Channels

A recent study showed that pharma digital marketers are increasing their funds for digital advertising. Besides, pharma digital marketing and social media marketing finances are swelling. The new pharma digital marketing trends signify the industry’s answer to the changing world; a world where 72 percent of people are searching for medical data online and where 47 percent of them are looking for information about Healthcare Professionals (HCPs), hospitals, and other facilities online.

3. Digitally Savvy Physicians

Practitioners are spending most of their day on computers, mobile phones, and tablets. They no more limit themselves to medical journals and printed publications. Present day’s tech-savvy doctors are making use of Google to find medical journals or clinical textbooks. Therefore, pharma digital marketers are marketing to Google just as much as they do to physicians. Optimizing the pharma brand’s website is vital for reaching modern HCPs.

As physicians turn to Google for medical data, pharma digital marketers are doing all they can to warrant that HCPs bump into their website when browsing the internet. Getting doctors to visit the website is half the work, and the other half is getting them interested in the product.

4. Well-Informed Consumers

Bygone are the days when patients were restricted to the recommendation provided by doctors. These days people are inclined to do their homework before they even enter that doctor’s office. Today’s patients see healthcare as an association between themselves and physicians. Patients are now consulting the internet on issues that influence their health-related choices.

They look for specific diseases or medical conditions, but they are also searching for information about various procedures and treatments. Besides, they base their choice of HCPs on the data they find on the internet.

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