Benefits of Advanced Analytics in the Pharmaceutical Sector
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Benefits of Advanced Analytics in the Pharmaceutical Sector

Stacey Smith, Pharma Tech Outlook | Friday, March 26, 2021

Benefits of Advanced Analytics in the Pharmaceutical SectorApplying predictive analytics to the search parameters can help them focus on relevant data while also providing insight into the best paths to take.

FREMONT, CA: Advanced analytics is giving pharma companies' strategies a new outlook on life. Millions of records on organized and unstructured data, such as physician notes, clinical trial data, medical transcripts, claims, patient records, and even social media posts, can be integrated and processed using these tools. Pharma companies can invest wisely in new drugs and develop more accurate and differentiated sales force strategies in distribution, market opportunities per treatment area, and innovative value generation thanks to the deep and often unique insights created.

The many advantages of incorporating advanced analytics into the activities of pharmaceutical companies include.

Customer Segmentation and Targeting

Pharma companies can use the advantages of customer segmentation and targeting algorithms to detect doctors serving patients who fit the company's specific patient profile using advanced analytics and various software. Analytics can also reveal a physician's preferred communication channels and frequency. These inputs can help design personalized, on-point, and convenient interactions, improving physician satisfaction and loyalty to the brand despite dramatically reduced physician access (increasing demand and reach).

Analyzing Patient Data Effectively

Advanced analytics can provide unique insights into the efficacy of a particular drug. This knowledge enables them to find drugs that do not cause chronic illness medication to be triggered, allowing pharmaceutical companies to market the drug to the appropriate experts.  Furthermore, patients may respond to treatment in different ways for various reasons. Drug companies can spot trends and patterns in data using advanced analytics, allowing them to develop more targeted medication for patients with similar characteristics. This enables pharmaceutical companies to curate and market-relevant drugs in the appropriate state and appropriate demographics.

Advance Drug Discovery and Development

Drug discovery can be sped up with advanced analytics. With red carpet drug patents approaching expiration and the cost of bringing a new drug to market approaching 5 billion dollars, speeding up drug discovery and development could pay off in the long run. By allowing researchers to analyze previous test results, the ability to intelligently search large datasets of patents, scientific publications, and clinical trial data should speed up the discovery of new drugs.  Applying predictive analytics to the search parameters can help them focus on relevant data while also providing insight into the best paths to take.

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