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Pharma Tech Outlook | Tuesday, March 21, 2023
The tools that accompany digital transformations provide significant possibilities for innovation, from medication development and manufacturing to mobile clinical trials.
FREMONT, CA: The pharma industry is experiencing significant changes and challenges, from leaner teams and non-traditional partnerships to the emergence of new technologies such as organs-on-chips, AI, and blockchain. Companies that adapt to these changes and embrace new technologies will be better positioned to succeed in the future.
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Ten key trends that will shape the direction of the industry in the coming years include:
1. Fat Pharma Seeks Benefits of Leaner Teams: Large companies in the pharma industry will focus on employee productivity and an efficient workforce by restructuring and consolidating across business units, resulting in a smaller workforce.
2. Commercial Teams Lose 15 per cent Resources: The commercial function in the pharma industry is under pressure to adapt and deliver results rapidly. The focus and funding are shifting from traditional commercial roles to Medical Affairs roles, and smaller companies are in quest of non-traditional commercial partners.
3. The Days of Mega-mergers Are Behind: Mergers and acquisitions were considered the key strategy for expansion and growth in the last few years. However, in the coming years, the mergers will reduce considering that fewer targets are up for grabs, and the capital to fund these deals has dried up. M&A activity will focus on acquiring speciality, rare, AI, and platform-driven therapeutics.
4. Organ-on-a-Chip Revolution Picks Up: Organs-on-chips (OoCs) are becoming closer to mimicking human body parts, disrupting traditional animal testing and clinical trials. If successful, putting the whole human body on a chip, also referred to as human-on-a-chip, will transform drug development.
5. HEOR/RWE – The Giant That Is Just Getting Started: Health economics and outcomes research (HEOR) and real-world evidence (RWE) continue to gain importance, and demand for RWE platforms will increase rapidly.
6. Beginning of the End of Traditional Commercial Roles: Commercial teams in the pharma industry require an understanding of the science and tech behind the products being commercialised, and they need to inform the upstream development of products.
7. Precision Medicine Goes Mainstream: Precision medicine is becoming mainstream, with more targeted therapies and companion diagnostics. The pharma industry needs to adapt to this trend by focusing on personalised medicine and developing companion diagnostics.
8. The Rise of AI and Machine Learning: The use of AI and machine learning in drug discovery and development is rapidly growing, with the potential for faster and more accurate predictions.
9. Pharma Embraces Blockchain: The pharma industry is adopting blockchain technology for its potential to increase transparency, security, and traceability in the supply chain.
10. New Players Enter the Game: Non-traditional players, such as tech companies and startups, are entering the pharma industry and disrupting traditional models. This trend is expected to continue, leading to collaborations and partnerships between pharma companies and non-traditional players.
The buyer's journey in the contemporary marketplace includes more touch points and key segments. Each encounter, starting with the first one, needs to be measured and assessed.
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