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Pharma Tech Outlook | Wednesday, March 24, 2021
Fishawack Health’s strong strategic offering is bolstered by the acquisition, which adds deep expertise in Asia-Pacific and European markets to complement its existing market access offering in North America.
FREMONT, CA: Leading life science commercialization partner Fishawack Health has acquired PRMA Consulting, a flagship global market access, and health economics outcomes research (HEOR) consultancy with offices across Europe, Asia, and the US.
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“We are delighted to welcome PRMA Consulting to our group – our third acquisition of 2021,” Oliver Dennis, Co-founder, and CEO, Fishawack Health, said. “PRMA Consulting brings extensive global market access, HEOR, and disease area expertise, making them an important addition to our Consulting business unit. By acquiring best-in-class organizations like PRMA Consulting, we are continuously developing agile, integrated, and tailored solutions that ensure we’re one step ahead of our client’s complex and evolving needs across the product lifecycle – from laboratory assets to launch and beyond.”
Fishawack Health’s strong strategic offering is bolstered by the acquisition, which adds deep expertise in Asia-Pacific and European markets to complement its existing market access offering in North America. Fishawack Health now has one of the most comprehensive market access and HEOR capabilities in the industry.
Featured in Pharma Tech Outlook’s Top 10 Pharma Outsourcing Service Companies – 2021, PRMA Consulting has been shaping the future of market access for more than a decade, with an industry-leading strategic offering and award-winning cloud-based digital applications that unlock and maximize product value–the PRMA Healthcheck, PRMA Navigator, PRMA Tracker, and PRMA Access Accelerator. Fishawack Health plans to make these services available to all of its current customers. “Our mission is to enable faster patient access to therapies that improve health outcomes, and we are achieving that every day. Through our expanding international team and secure digital applications, we will continue helping clients to answer the difficult questions, benefit from creative solutions, and have the flexibility they need to meet changing demands,” says Samara Ferguson, Senior Director, PRMA Consulting.
Fishawack Health Head of Consulting, Fred Bassett, said: “Our goal at Fishawack Health is to give clients access to highly-experienced experts who provide strategic direction, helping to make decisions that matter across the development and commercialization of portfolios, products, and services. The PRMA Consulting team shares our passion for solving the most complex and challenging healthcare problems in fast-evolving markets. We’re delighted to add a team of market access and health economics strategists with deep specialism in HEOR, healthcare technology assessments, pricing, and reimbursement processes.”
David Sykes, Founding Partner at PRMA Consulting, explained: “We are excited about the opportunity of joining Fishawack Health and building out the leading global value, evidence, and access group. We were drawn by our shared culture and values and the ability to tap into existing complementary Fishawack Health resources, which will help us provide our clients with an even better experience. “As the pace of clinical development accelerates and the responsibilities between medical, commercial, access, and HEOR merge, we see a huge opportunity to develop market-leading integrated and cross-functional service offerings for our clients.
“We would like to thank our clients for helping us achieve this important milestone. I would also like to recognize and thank the wonderful team at PRMA Consulting who have helped us to be so successful. As our journey progresses, we remain focused on partnering with clients to help them enable faster patient access to therapies that improve health outcomes,” added Sykes.
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