The packaging is an essential part of an industry, and making packaging more suitable for the senior market is the need of the hour.
Fremont, CA: The United States alone has more than 46 million people aged 65, and above and by the year 2060, this group is expected to nearly double to 98 million. Simultaneously pharmaceutical companies are taking notice as the requirements of the aging population might transform the way they package medications. Challenges like loss of hand coordination and reduced physical ability can cause obstructions in performing simple activities like opening boxes, bottles, and other packaging. Some pharmaceutical packaging, particularly the formats designed to be child-resistant and child-safe, can make access to vital medications difficult. Other problems, such as worsening of eyesight, make it very difficult for the seniors to read labels. Memory challenges can hinder their understandings of important dosing instructions and other information. These challenges can significantly reduce patient adherence, leading to misuse and health repercussions for patients as well as liabilities for companies. The pharmaceutical manufacturers are designing packaging to accommodate the needs of an aging population.
Low eyesight is an inescapable symptom of aging. The increasing amount of information that has to accompany medications result in tiny print, which can create the perfect scenario of jeopardizing adherence. Hence the packaging options are now aiming to maximize the readability. Additionally, to complement the growing demand for more information avoiding product labels, businesses have started pre-loading paper leaflets to be placed inside a carton to increase readability. Also, the use of paperboard packaging for food and pharmaceutical products invites new challenges, as concerns regarding the sterility of medications and the probability of chemicals and odors to migrate from the secondary packaging into the product itself are also raised. Most of the companies are now using completely water-based packaging solutions to avoid such problems.
Taking a Sustainable Approach to Adherence
The demand for personalized packaging is gaining popularity among seniors. Day-to-day blister pack concerns about sustainability are making rounds across the pharmaceutical sector. Although the customized formats are without question helping senior consumers keep track of various medications without the need to carry multiple bottles, the extra materials generally end up in landfills. Hence, pharmaceutical manufacturers are actively trying more eco-friendly alternatives to meet the requirements for convenience as well as support adherence and lessen environmental impact.