How Does Veeva Align Benefit Pharma Organizations?

Pharma Tech Outlook: Pharma Tech Magazine

How Does Veeva Align Benefit Pharma Organizations?

Pharma Tech Outlook | Wednesday, May 11, 2022

Veeva CRM and Veeva Align are seamlessly integrated, allowing commercial teams to be more agile and dynamic.

Fremont, CA: Veeva Align enables businesses to deliver the proper alignments more quickly. Customers who used Veeva Align noticed a 75 percent reduction in time spent creating territorial alignments and a tenfold reduction in process steps. Veeva CRM integration reduces handoffs and allows for seamless field cooperation.

Enhanced efficiency through integrated solutions

Large pharmaceutical corporations spend billions of dollars outsourcing laborious tasks like territorial data uploading to a variety of bespoke solutions. Considering all affiliates and the complexity of their worldwide IT ecosystem, this amount may reach millions. Outsourcing human tasks could be a short-term remedy for a jumbled technology solution. Organizations can enable a more nimble and cost-effective field force by investing in a CRM-integrated territory alignment solution. They can save money, decrease administrative strain on their field force, and increase the quality of HCP interactions by using fewer, more integrated solutions.

Improve rep productivity

Field teams devote 17 percent of their time to administrative and reporting chores, the majority of which are manual processes like territorial alignments. They should spend 10 percent or less of their time on these duties in order to focus on customer-facing interactions and opportunities. Reps who can submit territory feedback directly from their mobile devices spend less time on administrative tasks and more time on value-added interactions. Area sales managers also get real-time access to territory data and accurate visibility. Time is the most valuable resource for small pharmaceutical companies with only one marketable product. Territory alignments that are integrated with CRM give reps more time to perform what they were hired to do.

Build a dynamic field force

Only 10 percent of pharma executives are confident that their present business models can withstand future changes. However, 80 percent of them recognize that having flexible operating models is critical for driving growth and remaining competitive. Pharma businesses alter territory every six weeks on average. Between these revisions, territory data becomes obsolete. As a result, commercial teams are unable to establish precise cycle plans for the field force to execute and alter their go-to-market strategies in response to real-time market changes. Connecting the commercial operations procedures to the CRM allows pharma companies to gain efficiencies and take a more dynamic approach to their customer interaction strategy, which will help them support growth and future-proof their business.

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