How is Data Analytics Changing the Life Sciences Industry in Europe?
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How is Data Analytics Changing the Life Sciences Industry in Europe?

By Pharma Tech Outlook | Friday, September 20, 2019

The incorporation of data analytics is enabling the life sciences industry to take control of crucial data and draw relevant insights.

FREMONT, CA: The emergence of big data is accelerating productivity and growth across a range of industries, enabling organizations to take control of their data. Solution developers are coming up with innovative and robust data analytics platforms to collect, store, and process massive troves of data from multiple sources, thus empowering them to gain practical insights and business intelligence.

The life sciences analytics market is expected to touch 33.2 billion by the year 2024, achieving a CAGR of 11.5 percent, with Europe dominating over 30 percent of the global market. The growth will be fueled by the technological advancements in the sector, including big data, data analytics, data standardization, and so on. The rise in chronic diseases, healthcare spending concerns, and enhanced patient outcomes are also contributing to the adoption of data analytics in the life sciences industry.

The industry is facing challenges in regulatory oversight, research and development productivity, profitability, and the incorporation of digitalization. The health outcomes are deteriorating, whereas the regulatory and development costs are going uphill. However, the utilization of data analytics solutions will enable organizations to optimize their internal spending, facilitate connectivity between departments, and facilitate enhanced profiling of medical practitioners and clients.

The key to winning the marketplace lies in early detection of patterns and development of effective strategies. The life sciences industry is changing, set into motion by new sales and marketing models, improved collaboration, enhance dynamics between patient and providers, and so on. Analytics in life sciences will manifest most benefits in areas such as early detection and prescription treatment, better strategy formation, and greater operational excellence.

Analytics in life sciences is driving a reduction in healthcare costs, improvement of patient outcomes, and accessibility to health information. Organizations across Europe are embracing the predictive capabilities offered by data and fostering a patient-centric approach in their processes.

As the life sciences ecosystem achieves better interconnectivity, it becomes imperative for organizations to equip themselves with robust solutions to take control of the data channels. Implementing data analytics in the life sciences sector enables clinicians to utilize data on genetics, hereditary diseases, symptoms, and so on, assuring better traceability of diseases.

The potential of data in the life sciences industry is vast, as it allows various branches of the organizations to directly access vital information from multiple sources, including marketing and sales, enabling them to develop robust demand and utilization forecasts. Organizations can ensure the secure transmission of data through blockchain. It allows for a seamless exchange between collaborators without the involvement of intermediaries.

Life sciences organizations can foster a secure exchange of data within various departments with robust data analytics solutions, leading to the personalization of several healthcare services and the development of effective medicines. Data analytics will help them in promoting innovative business models, offering preventive healthcare. It can be achieved by facilitating a seamless communication channel between various stakeholders, including suppliers, insurers, doctors, and so on.

A few capabilities offered by data analytics include:

• Identification of diseases and preventive care.
• Personalization of drug dosages according to patient characteristics.
• Enhanced data sharing and prescriptive medication support.
• Improved monitoring of medication impact.
• Customized drug printing for patients.
• Healthcare tree comprising lifelong health report.

Life sciences organizations are increasingly adopting data analytics, but there exists a wide gap that needs to be filled. Many still leverage outdated tools and processes, which is hindering the development of patient-centric services. Hence, there is a need for industry leaders to perceive the customer needs, and the best way to do this is by leveraging the power of data analytics. The insights provided by the data will enable organizations to form robust strategies and reach customers with better results.

Check out: Top Healthcare Analytics Companies

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