Mixed Reality Gains a Foothold in Laboratories

Pharma Tech Outlook: Pharma Tech Magazine

Mixed Reality Gains a Foothold in Laboratories

Pharma Tech Outlook | Monday, June 03, 2019

Mixed RealityFREMONT, CA: Mixed reality is the next generation evolution in human, computer, and environment interaction that unlocks previously unimaginable possibilities. It is the blend of the physical world with the digital world. Mixed reality is going to usher a new age of innovation in the laboratory, and the future laboratory will look very different from that. It allows users to interact directly with their environment and uses a combination of augmented reality and virtual reality to rule physical reality using hand gestures, voice commands, and eye movements.  

Early adopters of mixed reality in the life sciences are using it to explain complex concepts and treatments. It optimizes new digital channels by providing an attention-grabbing new content type that allows healthcare professionals and patients to engage directly with three-dimensional images. Other mixed reality applications can map an individual’s body for surgery, and for instance, show the exact location of veins in a patient’s arm, helping medical professionals to treat patients better and improve outcomes.

The virtual technology is a powerful tool for representing information, especially the more complex concepts and ideas in medical science. A powerful visual experience can showcase essential attributes that are different from other products. Differentiation with mixed reality could highlight better efficacy, address new uses or dosing, or build awareness by leveraging various aspects of the product. Life sciences companies using this technology can illustrate these distinctions in a novel way. Being first to market with an attention-grabbing mixed reality experience can also strengthen brand awareness among customers.

All in all, mixed reality technology is ushering sweeping changes across the laboratory. It holds the promise of creating laboratory environments that are more collaborative, safe, and accurate, allowing both scientists and frontiers to focus on innovation.

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