OKRA to Empower Pharma with Real-Time Insights Amid Covid-19...
pharmatechoutlook

Pharma Tech Outlook: Pharma Tech Magazine

OKRA to Empower Pharma with Real-Time Insights Amid Covid-19 Uncertainty

By Pharma Tech Outlook | Monday, October 12, 2020

OKRA hits its milestone of delivering 2 million predictions in 2020, 6 months early, and now it has raised its target to 6 million predictions by the end of 2020.

FREMONT, CA: OKRA hit its target of 2 million validated predictions at 95 percent accuracy a full six months early; the firm has set its target on a record-breaking 6 million predictions completed by the end of the year. This means that pharma firms have benefitted from an unmatched level of support during the most uncertain time in present memory, using predictions to navigate their staff to take the perfect next step. This is one million more than the revised target set only in June.

Focused on life sciences, the company has seen rising demand for services in guiding those who operate across healthcare, including those on the front lines to solve the Covid-19 pandemic with advanced treatments and vaccines. As a result, OKRA has bagged multiple new pharmaceutical customers in recent months. This has also translated into a significant hiring effort to increase its Data Science and Engineering teams by 50 percent.

OKRA is in a major position to transform healthcare. During this pandemic, pharma has realized the need for more effective, personalized interactions. The industry demands constant refresh, and this has to be done dynamically. This is where AI is needed to navigate the past and predict the future.  OKRA has been creating AI solutions for life sciences since 2015. It is known for deploying AI to all drug lifecycle stages, clinical, market access, and commercial. Raising its target to 6 million predictions reflects OKRA's expansion as well as its ambition to continue developing the best explainable AI systems. The company deploys artificial intelligence to support life science professionals in their roles, assisting them to regain confidence, control, and power.

FieldFocus and MarketSphere, OKRAs products for sales and marketing teams, are intelligent firms that replace confusing processes with tools that provide confidence, control, and power. FieldFocus goes above and beyond the industry set action trend, intelligent enough to accurately predict the future and offer many potential opportunities. It empowers reps to select from a recommended set of pathways. MarketSphere is developed on best-in-class AI technology to turn insights into intelligence. With predictions up to 12 months ahead, professionals release products, reinvest, or relocate resources for optimum return.

Weekly Brief

Read Also