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Pharma Tech Outlook | Wednesday, August 28, 2024
Cannabis packaging is difficult due to the short runs, diverse goods, varying regulatory constraints, and diverse consumers. Traditional packaging equipment can be retrofitted with digital printing capabilities using current equipment. Digital printing creates a wide range of package solutions for the coming year and beyond.
Fremont, CA: The cannabis industry is increasing. Traditional printing procedures for cannabis labeling and packaging might be challenging due to various requirements and opportunities. Standard setup times for packaging or labeling facilities can range from hours to days, reducing profit margins and slowing new product delivery. Cannabis requires a printing solution that can keep up with the rising market's pace.
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Digital printing has characteristics that are specifically designed for the cannabis industry's requirements for quick setup, short runs, simple label revisions, and explicit, vibrant label content.
Variable Data Content
One advantage of digital printing is that it can handle changeable data. In Canada, changeable data is already provided on cannabis labels, including the cannabis type, THC levels, and CBD levels, while the label design template remains constant. A customer with an inkjet system might print 5,000 labels in one run, but just as many of each design as required, each customized with varied cannabis strains and amounts to meet regulatory standards and educate customers.
No Machine Setup Required
Digital printing eliminates the need for machine setup, saving time and effort on each print run. Artwork can be sent to print and promptly put into production. When a new product is required, a new design can be submitted when the machine continues to operate. Customers can update packaging information to conform with local legislation or to represent various plant kinds and benefits without losing days or weeks due to equipment reconfiguration.
Excellent Graphic Quality
Digital printing is of equivalent quality to offset printing, as evidenced by seamless vignettes, attractive natural tones, and lovely plant imagery. While highly skilled print professionals may be required to manufacture plates and set up tools for mass output, digital printers can be used by any employee who is familiar with the software. With decreasing labor costs, small-batch companies may now afford high-quality graphics.
Targeted Marketing
With rapid setup and short runs, digital printing allows for the cost-effective printing of whatever package designs are required for recreational and medicinal users in any targeted distribution location. There is no need for extensive pouch inventories, lengthy lead times, or one-size-fits-all package solutions. Because digitally printed packaging can be manufactured fast and stocks kept small, packagers can adapt to tomorrow's rules and marketing opportunities while maximizing time and supplies.
Packaging Replaces the Label
Because digital printers can be installed on existing conversion equipment, packagers may manufacture one package size with as many distinct label designs as they need uninterrupted. This means that existing investments in converting systems can be used to create new goods. With the cannabis market currently developing and expanding, the packaging requirements for diverse markets will not be standardized in the near future.
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