THANK YOU FOR SUBSCRIBING
Pharma Tech Outlook | Friday, April 07, 2023
Technology can determine and impact pharmaceutical sales through the use of some latest innovations, such as cloud computing, artificial intelligence, and mobile engagement.
FREMONT, CA: Technology plays a critical role in how pharmaceutical companies conduct business in today's digitally transformed world. Technology is powering the pharmaceutical industry through an era of unprecedented change, from drug discovery to manufacturing and commercialization.
Stay ahead of the industry with exclusive feature stories on the top companies, expert insights and the latest news delivered straight to your inbox. Subscribe today.
In 2023, pharmaceutical companies will be able to access more data and insights about prescribers than ever before due to advances in Artificial intelligence (A.I.), cloud computing, and data analytics. Consequently, reps should be able to target their efforts more accurately and tailor their sales outreach to the needs of healthcare professionals (HCPs).
Trends to be followed in 2023: Pharmaceutical commercial operations will continue to be transformed and impacted by technology, from streamlining processes to improving physician engagement. The following are some notable trends to watch:
Cloud Computing: Pharmaceutical sales will also benefit from cloud computing. Therefore, cloud-based software solutions such as Microsoft Dynamics 365 for Healthcare will continue to be invested in until 2023. Analysts predict that pharma will invest $59.3 billion in cloud computing by 2030. Pharma reps can improve customer service and increase sales by staying up-to-date on their customers' needs and preferences through these investments.
Artificial Intelligence(A.I.): The use of A.I. can help sales teams gain a deeper understanding of their customers by enabling them to analyze large data sets more quickly and accurately. As an example, AI-powered algorithms can provide a more personalized experience by tailoring communication based on prescriber data. A.I. algorithms can also identify potential new markets or customers who will benefit from certain therapeutics, allowing pharmaceutical companies to target these segments more effectively with tailored promotions or campaigns.
It is this level of insight that will drive A.I. investments well beyond 2023. According to analysts, the market will reach $9.24 billion by 2030, a significant increase over 2021's $905 million.
Engagement with mobile devices: As a result of mobile apps, pharmaceutical sales teams are able to access vital information at any time. However, prescribers may become overwhelmed with apps as the number of apps grows. There's no time for portal logins or other time-consuming hurdles. In 2023, native messaging platforms will be all about utility and efficiency.
Management of data: Pharmaceutical companies can collect customer data more easily than ever in today's digital age. The problem is that pharma companies, like other industries, have a lot of unstructured data that isn't being used to its full potential.
In 2023, pharmaceutical sales teams will likely increase investments in data management tools to better leverage their data, which comes from internal sources and third-party vendors such as IQVIA, Symphony, and specialty pharmacy providers, among others. By 2030, pharma will spend $1.2 billion on data analytics, a growth of 27 percent.
More in News