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Apps, wearables, and patient portals that help people monitor their wellbeing will be used more than ever in 2021. Artificial intelligence and machine learning will also grow in popularity in 2021, with the market projected to grow to 8 billion dollars by 2022.
Pharma marketers were forced to experiment with new tactics in the year 2020 to keep up with the many changing patterns. Pharma marketers have rapidly adapted to these developments and are ready to seize new opportunities in 2021. Media and technology, location independence, relationships amid digital congestion, challenging processes and doubt in organizations, and feelings about confidence and wellness are a few trends that will form the pharma marketing industry in 2021
The healthcare sector has almost entirely gone virtual as a result of the pandemic. The virtual change has affected patient encounters with HCPs (Healthcare Professionals), meetings between HCPs and sales representatives, and healthcare conferences. Telehealth and remote monitoring have become increasingly common among patients and healthcare providers in 2020, and they will continue to be so in 2021.
Relationships Despite Digital Congestion
Even though Zoom calls and virtual meetings have been the standard for the past year, people still crave warmth and the ability to form strong bonds. The pharmaceutical industry prioritizes transparency with their customers and ensures that their patients are as secure as possible when receiving the treatment they need. Many pharmaceutical companies are actively working to ensure that their customers are at ease by providing information, resources, and education to both patients and HCPs.
Media and Tech: Enabling Communication
Technology in healthcare is rapidly changing as people become more involved in their own wellbeing. Apps, wearables, and patient portals that help people monitor their wellbeing will be used more than ever in 2021. Artificial intelligence and machine learning will also grow in popularity in 2021, with the market projected to grow to 8 billion dollars by 2022. This technology allows modern tools in healthcare to provide a higher degree of personalization. When it comes to media, internet-enabled TV devices like smart TVs, gaming consoles, sticks, and boxes provide on-demand and over-the-top content. Advertisers will segment their TV audiences and serve various advertisements as a more effective way of connecting with viewers.