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Craig Curran, PresidentLooking into the company itself, Nosco has a Brand Enhancement Team made up of 100 percent of employee owners. Together these team members work to help customers with everything from graphic services and product functionality to packaging line efficiencies and specialty structures. “Our teams are equipped with expert knowledge, and offer support throughout the entire product launch for a customer,” says Curran.
A Dedicated Team of Packaging Engineers
In addition, Nosco’s team of packaging engineers is dedicated to producing custom-engineered solutions across all four core product lines.
Our mission has always been to empower brands with complete custom packaging and individual solutions
Curran recalls an instance in which the Nosco team helped a pharmaceutical company conquer counterfeiting, a major concern in the marketplace. The client was facing a brand protection issue regarding one of their prevalent products. As it was a high-value product, Nosco deduced that the client would need to implement three different brand protection features into their packaging design, and provided them with a solution that incorporated overt, covert and serialization features in one.
The Move to Digital Print
One of Nosco’s largest impacts on the pharmaceutical market began when the company partnered with HP Indigo and delved into digital printing fifteen years ago. Making an immediate difference on how business was being done, the move to digital print allowed Nosco to provide its customers with short to medium runs, which are not only more cost-effective, but also help customers get to market faster. Additionally, Nosco customers gained access to a host of digital security and brand protection features, as well as color management solutions that help products stand out on the shelf.
To support the goal of further enhancing their overall product offering, the big focus for Nosco in recent months has been implementing flexible packaging into the product mix. To get started, the company introduced flexible packaging production and digital label capabilities at its Carrollton, Texas facility. This was achieved through several new pieces of state-of-the-art equipment. Nosco also recently completed an asset acquisition that will work toward increasing carton and insert capacity across the U.S., as well as adding pharmaceutical marketing and sales collateral capabilities to their portfolio. Through these additions, the company will help its customers produce eye-catching sales and marketing materials for the launch/relaunch of healthcare-related products into the market.
With a heightened focus on innovation, the next step for Nosco is to look at new proprietary solutions for child-resistant carton and flexible pouch offerings, as per the requirements of several of their customers. All in all, the company plans to provide a total of four distinct offerings— with child-resistant cartons in multiple sizes, and various styles of child-resistant closures incorporated into their flexible packaging bags and pouches.
Equipped with a dedicated, multi-disciplined team that constantly delivers new product innovations, Nosco is positioned to effectively fill any existing gaps in the printed packaging space moving forward.
Company
Nosco
Management
Craig Curran, President
Description
Nosco is a full-service packaging services provider that offers complete individual packaging solutions to customers in the regulated industry, namely in the pharma, natural health, and personal categories. Nosco offers everything that brands look for in packaging, whether it is brand protection, consumer-friendly support, or graphic enhancements like embossing, hot stamping, or various different varnishes for customers that focus on the look and feel on the shelf. Nosco’s four-pronged secondary packaging offering includes full packaging inserts, cartons, labels, and flexible packaging. The company has internally built teams of Nosco employee-owners that assist with all market needs of customers, including brand enhancement, functionality, and line efficiencies.
“Brand owners in the healthcare market are especially in need of covert print security solutions,” said Nosco’s Sr. VP of Sales and Marketing Craig Curran. “Through the use of invisible technologies like these, we can help our customers combat the growing threat of product diversion.”
Covert security solutions like these allow products to be tracked and traced throughout the supply chain – from the original supplier shipment through to the end seller. HP’s ElectroInks offer brand owners intelligent tools to detect counterfeit activity in real time via scanners and smartphones. Covert security tags give each individual unit a unique identity beyond the lot and batch number with serial ID.
In addition to the security solution, Nosco signed an agreement with VerifyMe to use its readers and authentication tools in combination with HP Indigo Security ElectroInk 523.
“We’re excited to offer such innovative solutions like these to our customers,” said Curran.
Nosco is a large Chicago-based printer with six sites across the United States. The company specializes in printed packaging for the natural health, personal care and pharmaceutical industries, and currently serves more than 30 customers with print security solutions, including overt barcodes, microprint and other technologies.
To learn more about Nosco’s products and services, including those utilizing HP Indigo Invisible Inks, visit www.Nosco.com or contact Nosco’s Business Development Specialist Trey Williams at 847-360-4815.