Score Communication
A Hands-On Approach To Pharma Marketing

SCORE is a strategic marketing and communication agency with a hands-on methodology. The absolute foundation of a well-implemented brand plan is our holistic approach. In collaboration with our clients, we define the right strategy, create a tactical plan, and then execute it,” says Martijn Brandenburg, Director and Partner, SCORE Communication.

The biggest challenge for life sciences companies is to engage with the stakeholders in a valuable and effective way. The situation has become more complicated since the pandemic. What pharma companies need today to seamlessly connect with HCPs is value-driven content.

SCORE addresses this need by creating valuable and creative content through market research. The company adds an extra layer of disease-branding to make sure the content links to its client’s brands. This is a crucial step given the restrictions associated with online pharma branding. SCORE also ensures that the content is relevant. Therefore, the company keeps it short, snackable, and mobile-friendly.

We help clients develop an online and offline presence that resonates with their customers, out-perform their competitors, and add to their bottom-line

“We help clients develop an online and offline presence that resonates with their customers, out-perform their competitors, and adds to their bottom-line,” says Brandenburg.

A Comprehensive Approach

With more than three decades of experience in this space, SCORE knows that it is important to have a detailed understanding of their client and its brand. To this end, the company focuses on listening to the challenges clients face and what they aim to achieve. This enables SCORE to develop the best strategy and tactical plan to positively impact client customer engagement. SCORE ensures the seamless execution of the tactical plan in a consistent way. This eliminates scattered execution among suppliers, which leads to subpar outcomes. As a result, SCORE makes sure that clients have the biggest impact in their respective markets.

Listening, strategic thinking, analysis, content, creativity, and design are the factors that SCORE excels at. Based on this mix, it builds successful brands from A-Z.

Easily Adapting to New Trends in Communication

SCORE hosts a broad network of pharmaceutical industry stakeholders. The company’s creative in-house team leverages this network to develop valuable and creative campaigns for online and offline use. Not stopping there, SCORE closely follows developments in the pharmaceutical arena, as well as trends in communication.

The new trends are aligned with the company’s approach to making its services more viable.

SCORE’s comprehensive approach has enabled it to partner with more than 50 companies. In an instance, one of its clients wanted to spread knowledge concerning Idiopathic multicentric Castleman disease (iMCD), a rare condition that can be life-threatening if not treated on time. The goal was to accelerate the speed of diagnosis and improve the chances of patients’ survival.

SCORE opted to putiMCD specialists and treatment centers in contact with each other, setting up a peer-to-peer network with KOLs and asking them to take the lead. On LinkedIn, an iMCDgroup was established for the exchange of knowledge and science between iMCD healthcare professionals involved in its treatment. This provided an accessible and professional forum. The KOLs, along with SCORE’s client, managed the interaction and content.

In order to achieve attention for iMCD across a broader audience, an animation was created and made available and both online and offline. An accredited course was also developed in which specialized centers explained all the intricacies associated with iMCD diagnosis, treatment, and patient care paths. More importantly, the LinkedIn group led to the establishment of a durable network of physicians that is still active and sharing knowledge.

In another case, a client asked SCORE to draw the path to reach stakeholders, in an interesting and original way, about the introduction of a new drug for rheumatism patients. As the competition in the field of rheumatism is very intense and involves many different players, reaching the right stakeholders is challenging.

During the COVID-19 crisis, SCORE aimed to do everything online. It searched for a format that had not been used before, staying away from the standard refresher courses that are often applied in the first phase of a product life cycle. This led to the accredited talk show Make it Happen, which was boosted by means of ads and LinkedIn and email campaigns.

In the highly competitive pharma marketing space, only the right strategy and creativity can help a brand reach their stakeholders. SCORE enables clients to achieve this by finding new ways to interact and create impact.