Spark Health Agency
Raising the Bar in Digital Healthcare Communications

Digital has undoubtedly emerged as a key component of the “new normal.” The pharmaceutical industry is gradually going the digital route to adapt to the evolving healthcare landscape. In a quest to connect better with patients and healthcare providers (HCPs) over digital channels, pharma brands are increasingly experimenting with digital content, platforms and communications channels and media to build effective long-term digital communication strategies. However, creating and executing digital strategies that leverage relevant, regulatory-compliant and agile digital communications to attract and retain pharma customers, HCPs, patients, and investors over multiple digital channels remains a ubiquitous challenge for the industry.

Bringing a fresh and agile perspective to streamlining digital communications for healthcare and pharma organizations is Spark Health. Through building effective digital strategies and helping pharmaceutical brands execute them, Spark Health is enhancing the digital presence of healthcare and pharma companies and providing better patient access to transformative therapies and technologies. “We help pharmaceutical brands create and execute effective global omnichannel strategies that engage the right audience, with the right message, on the right platform, at the right time,” says Jordan Emery, Partner and CEO at Spark Health.

Spark Health covers all major digital touch-points for healthcare and pharma clients from designing launch and marketing strategies to content creation and distribution through digital media channels, along with building digital platforms to engage healthcare providers and patients. The integrated, full-service digital marketing agency is driven by a global team of digital marketers, strategists, developers, project managers, and pharmaceutical regulatory experts who are striving to elevate healthcare communications, while remaining compliant and helping to challenge industry norms. “We marry cutting-edge digital experience with leading healthcare commercial and marketing expertise to create digital communications that are more forward-thinking, creative and effective,” states Emery.

The company’s impressive teams prime of which are the pharma and digital marketing experts are the pillars upholding Spark Health’s position as an ideal digital marketing partner for healthcare and pharma companies.

Its pharma and regulatory experts ensure the effectiveness and accuracy of clients’ digital content. Leveraging popular digital channels such as social media, search engines and emails, Spark Health’s digital marketing team ensures client content reaches and connects with intended audiences. The company’s technology team builds and manages client websites, educational and training platforms, mobile apps, and customized digital healthcare solutions, while its multi-disciplinary creative team collaborates with life science brands to develop engaging digital content.

Compliance is possibly the greatest hindrance to the digitalization of the pharma industry. To ensure adherence to regulations, Spark Health’s compliance team led by ex-Roche UK Head of Compliance, Anne Erwin oversees the entirety of the company’s pharma marketing projects. The team brings a deep understanding of global as well as UK regulatory frameworks to maintain adherence to pharma industry standards. By working closely with a client’s commercial, medical and regulatory teams, Spark Health helps them traverse the digital landscape and to launch new initiatives with minimal.

Powered by its teams’ unique skillsets, Spark Health has helped their clients to succeed immensely in the digital marketing space. Recently, a newly-founded global biotechnology company wanted to leverage social media and digital advertising to build its corporate brand and draw online patients. Within a month, Spark Health enabled the company to generate significant customer interest on Facebook, Instagram and LinkedIn with its patient focused digital content, which contributed to 60-percent of online patient consultations within the first month. In another instance, a mid-sized Japanese pharma company, looking to increase the value of its educational platform for healthcare professionals in Europe, reached out to Spark Health. Today, highly-targeted, always-on online campaigns drive more than 80-percent of their website traffic in Europe.

Going forward, Spark Health envisions finding new and innovative ways of helping pharmaceutical brands access the benefits of digital technology and building truly omnichannel, forward-thinking experiences that resonate with their intended audience and drive real value. As a fast-growing company with an impressive team built over the last two years, Spark Health’s future is set to be bright.