SpotMe
Accelerating HCP Relationships with Digital Events

As a quintessential part of the progress of modern healthcare, the partnership between the pharmaceutical industry and the healthcare professionals (HCPs) has always played a crucial role in improving patients’ lives through medical advances and enhanced care. But lately, that relationship has taken a toll. An air of disengagement has set in among HCPs due to the lack of memorable moments or insightful conversations with pharma companies, marring the state of interactions between them. The foremost reason being pharma companies having to surmount numerous logistical hurdles to organize in-person or virtual medical events, which are costly for organizers, and time-consuming for HCPs. But, since it’s ’a must do’ for pharma companies to increase their outreach and share of voice with HCP, they have found their go-to solution in the Veeva CRM Platform. Using the platform’s exclusive set of functionalities, pharma companies aim to improve the level of engagement and compliance with HCPs in real-time across all channels. However, there is more.

Pharma companies have to spend a lot of time and effort to turn an event into an experience that enables whole-hearted participation from HCPs. Not to forget, pharma companies also have to waste chunks of time in duplicating the data from their Veeva system of record to legacy event management systems for building personalized web and mobile event apps that can garner the attention of HCPs. And this is precisely where SpotMe steps into the picture—to put life back into the dismal state of engagement between pharma companies and HCPs with full data automation.

As a B2B ‘relationship acceleration’ platform, SpotMe helps pharma companies drive event engagement through the Veeva CRM platform, making way for hassle-free digital events yielding unparalleled customer experiences. Moreover, pharma companies can build those tools without spending copious amounts of time duplicating and reconciling HCP data.

As an upshot of this flexibility, pharma companies can seamlessly advocate a ‘headless event management’ approach to actualize a successful digital experience. “With our integration to Veeva CRM Events Management, our customers can launch a wide range of digital events, from a 100 HCPs webinar to a 2,000 people hybrid event, accelerating relationships with healthcare professionals” states Pierre Metrailler, CEO of SpotMe.

Rather than just facilitating a digital event, SpotMe makes every virtual event or hybrid event more personalized and intimate. From facilitating video chats to interactive surveys to personalized agenda to comprehensive Q&A sessions, the interactive capabilities deployed by SpotMe allow pharmaceutical companies to go faster and deeper into their relationships with HCPs and derive meaningful insights from their whole-hearted participation.

As a B2B ‘relationship acceleration’ platform, SpotMe helps pharma companies drive event engagement through the Veeva CRM platform, making way for hassle-free digital events yielding unparalleled customer experiences

SpotMe also lays a huge emphasis on data security while being in complete compliance with their customer’s security and privacy requirements. The platform has a unique feature where every event can be hosted in the geo-location of their customer’s choice. It empowers pharma organizations to have the complete freedom of choosing to host the event in Europe, the US, or Singapore, gaining total flexibility on data residency.

It is undoubtedly a no-brainer why marketers, medical affairs professionals and event planners from 15 of the top 20 pharma companies have chosen SpotMe to deliver thousands of online and in-person events for healthcare professionals annually—enhancing the customer experience and increasing HCP satisfaction.

As the spectrum of experiences supported by SpotMe becomes broader, the company is planning to release upcoming products centered around advanced webinars, content hubs and analytics. Alongside, they are looking to add translation features to their capabilities to translate live speeches. Riding high on the promises of these upcoming offerings, SpotMe is pulling up the socks for an exciting year ahead as they continue to redefine the relationships between HCPs and pharma organizations.