StratAgile
Enabling Omnichannel Engagement using Digital, Data, Content, Insights and Automation

There is an unprecedented transitioning within the channel ecosystems across the upstream and downstream marketing lifecycles––acquisition, conversion, and nurturing engagements for most of the industries. Pharma and healthcare industries are also undergoing this unprecedented disruption, and pharma marketing is becoming ever more digital. The way they create content, the way they design the HCP user journeys and the way they benchmark performance are all changing. In the past, everyone focused on individual assets. Today, forward-thinking companies work with ‘design a’, ‘engagement protocols’, and ‘journey value maps’ to set HCP and stakeholder engagement grounded in insights-driven, transparent, measurable, scalable, and automated processes.

Veeva, a powerhouse platform designed specifically for the pharmaceutical and healthcare industries, is spearheading this transitioning. Veeva commercial cloud comprising the engagement suite, content, and analytics is certainly the leader in this digital transformation of the pharma/healthcare sector.

Headquartered in Singapore, StratAgile is one of the largest Veeva certified agencies, proficient in CRM, CLM, Approved Email, Engage, and Analytics. With significant expertise across the digital transformation value chain—content, data, marketing automation, analytics, and CRM all under a single umbrella, StratAgile is uniquely positioned to help the pharma marketers — right from planning to execution. These digital programs will not replace the sales reps’ face-to-face visits and cold phone calls with physicians and other HCPs but augment the impact and streamline omnichannel engagement. These also help maximize the return on Veeva investments by optimizing the content production and managing systems and processes. For many of the firms, StratAgile is an extended team providing content, managing platform excellence— speeding up the time to market.

StratAgile enables companies to switch from ‘siloed content’ in specific channels to a modular content system that allows them to apply the same content elements to any channel they desire.

This helps firms to get the best out of their Veeva Vault, reducing costs, and empowering teams to create on-brand content at a faster pace.

Dr. Suman Ann Thomas, Director of StratAgile, says, “the challenges for most pharma companies unfold post the implementation of Veeva. It’s not complex, but it’s sophisticated and you need a team with expertise across UI/UX, stackable content, personalized engagement through segmentation along with platform, data and insight skills to achieve a result-oriented marketing journey. We help pharma companies accomplish this at a faster pace, with a multi-skilled Veeva certified extended team and support them to scale up their operations.”

The medico-legal compliance rigor in the pharma/healthcare is often stated as a speed breaker for innovation in marketing campaigns and engagement. StratAgile brings the consumer-centric approaches tailored for the pharma industry and contributes to the innovation journey for their partner clients.

Recently, StratAgile spearheaded the launch of ‘EASYPAY’, a Buy Now Pay Later solution for HPV vaccines at HCP clinics in Malaysia, reducing the burden of onetime payment split across defined intervals. For some of the brands like MSD, StratAgile uplifted user experience by complying to WCAG accessibility standards for the web and microsite presence.

We engage in a knowledge partnership with our clients - empower them with digital best practices, streamline innovation, adopt best out of Veeva and have dedicated process to maintain the edge

“We run pilot POCs (Proof-Of-Concepts) and MVPs (minimum Viable Products) for our pharma clients to experience the emerging ways of digital engagement and run innovation workshops,” Dr. Suman adds.

Building efficiency and scalability across marketing and digital operations is a constant challenge for agencies. Most of the times the solution is not complex. For example, at StratAgile, building stackable content and multi-lingual assets is achieved through their expertise across other augmentation platforms like BEE Pro and ShamanGo to build repositories of templatized approved emails, mastheads, banners and other communication assets.

With big names such as MSD, Mundipharma, Novartis, Organon and Novo Nordisk among others in their client roster, StratAgile acts as extended innovators of clients’ marketing team because they understand the value chain within marketing and technology to manage the Veeva platform effectively.