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Perhaps it’s this thinking that has led SVA Life Sciences, a division of SVA Consulting (SVAC), to grow dramatically over the last few years, nearly doubling its business since the start of the COVID-19 pandemic.
The launch of a product is the most critical and vulnerable point in its life cycle. SVA Life Sciences understands that, which is why they developed The Commercialization Journey. By acknowledging and understanding the most pressing questions an organization has leading up to the first product launch, SVA Life Sciences helps biopharmaceutical companies plan and execute the launch of their product and the company that supports it.
“We work as an extension of a client’s team. From establishing new functions and processes to selecting fit-for-purpose systems for a successful launch, we stay with clients throughout The Commercialization Journey including providing ongoing business support services when FTE headcount is thin,” says DeMarco.
SVA Life Sciences is enabled to offer its services through a comprehensive understanding of the challenges that clients experienced through dozens of first launches. The company is part of a diversified independent professional services firm, SVA, and provides business transformation, operational excellence, and business support services.
SVA Life Sciences and Veeva Partnering for Client Success
Veeva pioneered industry cloud solutions for life sciences, working with emerging and established companies to bring products to market faster and more efficiently while maintaining compliance. Its data, software, expertise, and extensive ecosystem of partners support companies’ journeys from R&D through to the commercial market.
“The Veeva Data Cloud solutions are crucial foundations to connect sales, medical, and marketing teams across CRM, data, content, and analytics. Data offerings like Veeva Link help medical affairs and commercial teams understand the medical community including key opinion leaders, regional thought leaders, and community thought leaders,” says DeMarco.
Enter SVA Life Sciences. SVAC helps companies leverage the full potential of Veeva’s systems as a business process and training partner. SVAC supports organizations in implementing, administering, and further developing Veeva cloud solutions and products. One of these products, The Veeva Vault, is the first cloud platform built from the ground up to meet the rigorous content management requirements of the life sciences industry.
Using Veeva’s Commercial and Data Cloud products, SVAC helps clients reduce complexity and adopt an innovative digital culture to better understand and address market needs through unified data and processes. SVAC enables clients to define key milestones, identify potential challenges, and anticipate unforeseen ones.
SVAC helps both emerging life sciences organizations and established pharma companies by formulating a system and data strategy. Its experts then help clients implement relevant Veeva solutions specific to their business processes and software requirements. For the established players, they are assisted in better managing existing systems and processes.
We work as an extension of a client’s team. From establishing new functions and processes to selecting fit-for purpose systems for a successful launch, we stay with clients throughout The Commercialization Journey including providing ongoing business support services when FTE headcount is thin
SVAC also enables clients to understand the medical community from both medical affairs and commercial perspectives. Medical affairs teams expedite successful launches and improve patient lives by translating clinical and scientific data to the medical community and bringing critical insights from the practice setting and key opinion leaders back into the company. SVAC configures Veeva products to enable the medical affairs team to place their studies and plans into these systems.
Organizations also need to start thinking about medical science liaison (MSL) deployment early. SVA Life Sciences’ goal is to empower medical affairs teams to thoughtfully design, manage, and deploy medical affairs strategy and function. For example, a client needed to configure an existing customer relationship management (CRM) solution to empower its new MSL team.
Working in collaboration with the client and Veeva, SVAC implemented the medical CRM application. SVAC also developed dashboards to enable the executive team and board of directors to track the MSL’s effectiveness and activities prior to approval.
SVAC Partnership with Acumatica
SVAC, like Veeva, is working to extend software to fit the needs and unique challenges of the life sciences marketplace.
Through its partnership with the cloud-based ERP platform Acumatica, SVAC has developed solutions to help with software validation, ERP-integrated bio banks, and the lot-tracking information that is unique to cell and gene therapy production facilities.
At the core of what SVAC does are the SVA 31 Fundamentals. A process developed to lead the company to “serve people better” through identifying how to work with clients, partners, and each other. Some of these fundamentals are relatively straight forward such as “honor commitments” and “lead by example.” Others are a bit more outside of the box like “be a fanatic about response time” and “run to the problem.” All these fundamentals can be summed up by Fundamental #11 “do the right thing, always.”
“Our 31 Fundamentals remind our team members everyday of what it means to be an effective part of the SVA community and a client advocate,” says Bryan Bechtoldt, President and Principal of SVA Consulting.
Company
SVA Consulting
Management
Andrew DeMarco, Principal and Jenny Herritz, Principal and Andrea Hayes, Principal and Bryan Bechtoldt, President and Principal and Tim Hanson, Principal and Andrew Petrasko, Principal
Description
As a certified business process or strategy and training partner for Veeva Commercial Cloud solutions, SVA Life Sciences helps biopharma and biotech organizations turn their science into market opportunities through its continuum of commercialization services and organizational capabilities to support both the launch of a product.
Established in 1974 in Madison, WI, by Terry Von Haden and John Suby, SVA initially operated as Suby, Von Haden & Associates, S.C., Certified Public Accountants. Over the course of the past five decades, SVA has expanded to include SVA Certified Public Accountants, SVA Consulting, and SVA Life Sciences. Despite our modest beginnings, we remain rooted in our origins, yet our expertise and approach have positioned us as the preferred professional services firm for a diverse clientele.
Our dedication to serving people better over the last half-century has endowed us with wisdom, resilience, and adaptability. However, it is our vision for the future that truly inspires us. From the core principles that define our values to our unwavering commitment to community and excellence, our ambitions transcend mere service. We are diligently shaping the future, ensuring that the next fifty years are as transformative as the preceding ones.
"Our history is rich in lessons of perseverance, adaptability, and innovation, all rooted in our core values to Serve People Better," says CEO Matt Vanderloo. "As we mark our 50-year milestone since our inception in 1974, I'm amazed at our journey. I'm genuinely thrilled for what the future holds for SVA as we continue our pursuit to becoming a more than 100-year-old firm."
Dedicated to Enhancing Service At the heart of SVA lies our unwavering commitment to the mantra of "Serve People Better." These three words encapsulate our approach to working with clients, partners, and one another. They define our identity and serve as the driving force behind our achievements.
Our very essence is structured around 31 Fundamentals - a set of principles that shape our distinct culture and govern our actions. These fundamentals serve as our compass, influencing our interactions with clients, partners, and colleagues. They embody the core of SVA and propel our ongoing growth and success.
Acknowledging Excellence As we reflect on our history, embrace the present, and chart a course for the future, SVA continues to garner recognition for our steadfast dedication to excellence. We are proud to have earned the distinction of being a Great Place to Work® for six consecutive years. Additionally, we have been honored as one of Inside Public Accounting's Top Firms and recognized as a 2023 Regional Leader in Accounting Today. Furthermore, SVA holds membership in the Acumatica President's Club, has been named an Avnet Cloud Partner of the Year, and boasts three consecutive years of Veeva Services Partner certification.
Our mission is straightforward: to provide business owners and executives with unparalleled financial and technology solutions to address their challenges, seize opportunities, and balance risk and reward. We remain committed to meeting our clients' evolving needs not only for the next 50 years but beyond.
Engage with SVA's Legacy As SVA anticipates the next half-century of unparalleled service and dedication, we extend an invitation to media representatives, clients, partners, and the wider community to participate in our celebrations and milestones. For further information, inquiries, or interview opportunities, please reach out to Patrick Ryan at 608-826-2363 or via email at ryanp@sva.com. For additional details, please visit our website at https://www.sva.com/50th-anniversary. Here's to the future and to our continued commitment to enhancing service for all.