Value Agency
Adding Value to Healthcare Communication with Veeva

conventional, sales-rep-driven face-to-face marketing meets and employing digital interactions with their partner hospitals, healthcare networks, physicians, pharmacies, and other key decision-makers. And the overall marketing strategies now involve multiple teams delivering compliant messages and content—via a mix of online channels—to cater to a multifaceted customer base.

Notably, the key contributor behind this paradigm shift is Veeva. The company has initiated a digital revolution in the life sciences marketing space by integrating disparate content management, customer relationship, and closed-loop marketing (CMS, CRM, and CLM) systems into one robust marketing platform. So much so, the Veeva CLM-CRM platform is now considered the linchpin of almost every life sciences organisation’s marketing initiative.

However, it is also important to note that what really underpins the true success of the Veeva CLM-CRM is relevant and high-quality medical content. With the help of meaningful dialogue and messaging, not only can life sciences companies engage better with the customers but also close the loop on a more long-term relationship. Therefore, CLM alone can’t be treated as an actionable solution unless there is a backing of well-developed targeted content, such as eloquent case studies, relevant data, testimonials, rich graphics, and videos, among others.

And this is precisely where Value Agency cements its cornerstone.

Value Agency is a creative agency specialised in healthcare content creation across a multitude of marketing platforms, including Veeva. Drawing from this consolidated multidisciplinary experience, Value Agency helps life sciences organisations unleashing the complete benefit of Veeva CLM-CRM with quality content through creative and unconventional projects. “We help our clients align their marketing communication with the changing preferences of their end-users,” avers Isabella Tiscini, founder and CEO of Value Agency.

Value Agency helps life sciences organisations add value to their marketing content and targeted messaging for unleashing the complete benefit of Veeva CLM-CRM with quality content

Isabella goes on to explain that her company believes in the persuasive power of short, coherent, and interactive communication. To tap into that power, Value Agency first tries to understand the unique messaging of its clients by analysing their business models. Based on the unique messaging, Value Agency then decides how the marketing contents should be created and what channels should be used to distribute the same. And only after having an in-depth understanding of all these diverse aspects, Value Agency implements Veeva’s e-detailers with integrated surveys for its clients. Following this, the life sciences companies can send emails directly from the e-detailers by simply selecting a relevant topic. They can also make the emails more interactive with automatic or user-defined animations and customise the emails by adding or excluding different content. And that’s not all! “We constantly track the effectiveness of the marketing strategies and analyse different strategies to help our clients align their marketing efforts with end-user needs and business goals,” underscores Isabella.

Owing to such a well-planned and meticulous approach, Value Agency is even helping legacy life sciences organisations using traditional marketing tools to make a smoother transition to modern CLM-CRM systems. It not only provides the clients with an opportunity to implement new technologies but also boosts their sales and business output. “And it is the reliability of this holistic approach that allows us to build relationships with our customers and suppliers based on mutual trust,” adds Isabella.

Right now, Value Agency is also supporting its customers in implementing Veeva ‘Engage’ and creating integrated e-detailers and approved emails for targeted customers amidst the ongoing pandemic. Isabella points out, since many sales reps are now unable to meet face to face with their target customers, the life sciences companies are focusing more and more on the integration of Veeva CLM-CRM solutions. And it is, in turn, opening up a lot of partnership scope for Value Agency. “We are currently committed to take up every opportunity coming our way and transform the ongoing paradigm of healthcare communication around the world,” concludes the founder/CEO.