Viseven
Saving Lives by Improving Communication

Viseven is a marketing technology company that provides products, services and solutions for life sciences and pharmaceutical companies. While this description is accurate, it only tells part of the story.

Instead of exclusively operating in the pharmaceutical marketing business-to-business space, Viseven chose to provide business-to-human services. Its pharma marketing solutions are healthcare professionals- and patient-centric, believing that patient advocacy should be at the core of value-based health care system.

Viseven seeks to go beyond marketing strategy and aims to provide services that save lives by improving communication between pharma companies and patients. It ensures marketing content is reliable, engaging, understandable and empowering. Compelling stories influence people’s thoughts, emotions, and, eventually, behaviors.

In an interview with Pharma Tech Outlook, Nataliya Andreychuk, Co-Founder and CEO discusses how Viseven harnesses the power of infusing storytelling into clients’ marketing strategy to spark emotional connections and bring positive change.

What Are Some Of The Challenges Your Clients Face And How Are You Effectively Addressing These Issues?

One of the big challenges is dealing with too much data and the lack thereof. When pharma companies do not have enough information about clients, creating resonant content for preferred channels becomes tricky. On the flip side, an abundance of unstructured and unstandardized data raises different concerns.

When accommodating regional variations or use cases in each buying situation, marketers will face an exponential increase in content combinations. They would struggle to process terabytes of data and locate necessary assets in isolated libraries to create compelling omnichannel marketing campaigns and achieve unprecedented cost efficiency.

We address these hurdles with effective marketing strategy and custom solutions, offering automatic tagging of all client data and optimizing content creators’ marketing efforts.

Clients can analyze the performance of each content asset and understand which pharma marketing strategies are paying off. With this data-driven insight, they can deliver valuable content aligned with the audience interest.

Our content authoring services allows clients to build upon an emotional, human connection with audience. When audience relate to the message, they are more likely to remember your brand and perceive you as authentic, trustworthy, and empathetic. Through creative and persuasive storytelling, we paint the picture of clients’ values, cultures, and missions, which help transform their customers into brand advocates.

We frequently recommend eDetailing to life sciences and pharmaceutical companies as a means for gathering data about providers. This includes both remote detailing and self-detailing, which pique interest in their products and uncover key insights into HCPs’ areas of interest.

The data includes, the duration HCP stayed on the slide, links clicked and quizzes skipped to understand audience’s preferences, pain points, and needs. These valuable data analytics shape the direction of future marketing campaigns, ensuring they resonate with the specific audience.

Please Shed Light On The cloud-based Logistics And Delivery Software Platform That You Offer.

We have developed a content experience platform called eWizard that allows users to create content using existing assets and seamlessly publish it for omnichannel campaigns.Clients can access all the tools they need for crafting engaging and valuable content tailored to multiple media for better engagement. eWizard is highly customizable and integrates with many other online platforms.

This includes a planning tool, editing and building tools, publishing capabilities, tagging features, a digital content library that supports modular content. We also provide users with an in-built generative AI and a next-best-action engine.

Viseven, a future-inspired global marketing technology company, harnesses the power of storytelling into its pharma and life sciences marketing strategies to spark emotional connections with patients and HCPs and bring positive change. It offers innovative solutions for companies of different sizes and digital maturity levels by merging marketing and digital technology expertise with innovation and strategic capabilities.

eWizard’s AI algorithms translate messages based on previous client’s translations. Given pharmaceutical industry-specific terminology, having a separate asset storage significantly improves the data translation quality. Users can preview content to understand how it will look for different recipients and different channels.

We have established a digital content factory that enables us to produce and standardize the way creative agencies are producing messages across various countries and languages. The standardization is particularly valuable for pharma brands, as it allows for easy reuse, recycling, and publication of content across omnichannel campaigns.

Please Cite A Case Study On How You Have Enabled Clients To Overcome Hurdles And Attain Desired Outcomes?

One of our clients, a leading biotechnology company, switched to the modular approach to recycle and adapt their medical legal regulatory approved content blocks. They can now effortlessly preview all campaigns before launching them across various channels. This shift has significantly reduced their content time-to-market from three weeks to only one.

The company experienced increased HCP’s engagement rates due to our Einstein send time algorithm.

It allowed them to predict the best times to connect with each customer based on their past behaviors. With the accelerated MLR process and personalized approach, they observed a substantial increase in open and click-through rates.

What Differentiates You From The Rest In The Industry?

We share the belief that embracing pharmaceutical marketing innovation is crucial to staying relevant and delivering tangible value to clients. We have implemented a range of neatly built AI features.

Our AI-powered avatar video solution makes creating attention-grabbing video content as simple as selecting an avatar, entering the desired text, choosing a language and even a voice sample. The use of humanlike avatars speeds up content delivery and eliminates the need for life sciences and pharmaceutical companies to hire an entire video production team.

The experience our team brings in pharmaceutical marketing, technology, strategy, consulting, content creation and partnerships is truly remarkable.

Instead of considering our competitors as rivals, we are open to partnerships and tend to perceive them as potential contributors that make our products stand out.

Collaborations and integrations with industry leaders like Amazon, Salesforce, and SpotMe allow us to stay ahead of the curve in the face of disruptions.

For example, eWizard integrated the Large Language Model, which connects with a client’s tagged content. This means users get tailored recommendations from their internal data, not just relying on the public external sources, allowing clients to generate accurate and customized content to fit unique corporate and industry context.

How Do You Envision The Future?

Our vision for the future is global, and Viseven currently epitomizes an international company with a presence. We are planning to grow strategically, focusing on countries where we can make a real impact.

Growth always goes hand in hand with delivering value. Our team is dedicated to ensuring that everyone using our solutions receives the maximum benefits.

We are also planning to enhance our advanced content experience platform, eWizard. The world has witnessed disruption with modular content, and Viseven has gained a competitive edge by being one of the early adopters of this approach. We are also strategizing to have more integrations to let our users automate their content delivery.

We are introducing such features as auto-tagging, smart search, module’s claims linking, and module’s layout builder to let users easily navigate their content library and speed up content journey to the audience. We are actively developing the module suggestion engine and email creation automation. This initiative seeks to facilitate the delivery of tailored and relevant content that connects patients and HCPs with pharmaceutical representatives.