Multichannel Veeva CRM Innovations
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Pharma Tech Outlook: Pharma Tech Magazine

Multichannel Veeva CRM Innovations

Stacey Smith, Pharma Tech Outlook | Friday, April 23, 2021

Multichannel Veeva CRM InnovationsVeeva CRM Dynamic Attributes allow business end-users to add new data fields to Veeva CRM and collect additional information about healthcare professionals and their organizations without the need for IT assistance.

FREMONT, CA: In the wake of the COVID-19 pandemic, life sciences companies are redefining HCP (Healthcare Professional) communications. Delivering capabilities to meet a competitive market's needs is crucial in light of this rapid change in customer service practices. Veeva customers can quickly implement new digital capabilities and channels thanks to its commitment to product quality and rapid innovation.

Here is a rundown of four Multichannel Veeva CRM innovations that will help improve digital engagement and user experience.

Salesforce Lightning Business Apps for Veeva CRM

What Is It: Veeva CRM Lightning Business Apps provide consumers with a tailored experience focused on their positions and responsibilities. Veeva CRM offers four Lightning Business Apps that can be customized to meet specific business needs. Each app comes pre-configured for Tabs, Views, and Page Layouts and is included with the Veeva CRM license.

How this Feature Can Benefit Users: The Lightning Business Apps boost accessibility and efficiency by offering customized functionality for various business users.

Veeva CRM Dynamic Attributes

What It Is: Veeva CRM Dynamic Attributes allow business end-users to add new data fields to Veeva CRM and collect additional information about healthcare professionals and their organizations without the need for IT assistance. The attributes are distinguished from regular account fields by being displayed in their own section on the account page layout.

How Can This Feature Be Beneficial?

Top 10 Veeva Consulting/Services Companies - 2020This new feature empowers business users by removing the need for IT support. It is simple to collect account data, such as detailed targeting and consumer segmentation, which helps with go-to-market planning.

Veeva CRM MyInsights Visualization Sharing

What is it: Veeva CRM Users can share MyInsights visualizations using iOS share actions with MyInsights Visualization Sharing.

How Can This Feature Benefit?

This new feature enables end-users to share data from personalized visualizations with people who do not have Veeva CRM access.

Veeva CRM Approved Notes

What Exactly Is It: Customers can track free-text fields, such as pre-call or post-call notes, for enforcement purposes, while field reps can record comprehensive notes directly in Veeva CRM with Veeva CRM Approved Notes.

This Feature Will Assist In: Reps can strengthen consumer relationships and drive more educated, compliant experiences by identifying compliance threats like off-label messaging and inappropriate terms.

See Also: Top CRM Consulting/Services Companies

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